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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Car theft skyrockets thanks to rising parts prices

Cars and trucks today have achieved a high level of average quality, with safety and technology features that keep occupants safer than ever and meet consumers' high expectations. But the National Insurance Crime Bureau finds that those components come with a rising price tag, leading to expensive repair bills — and rising vehicle thefts to support a thriving black market for parts. The nonprofit NICB said it looked at the cost of replacement parts for the top 10 stolen 2016 models, with average OEM part prices pulled from a database of more than 24 million vehicle damage appraisals generated for 2016 and 2017 insurance claims. The list did not include major components like engines or transmissions, only easily-stripped components like bumpers, doors, hoods and headlights. It found that: The 2016 Toyota Camry, which had a used market value of around $15,000, had 15 commonly replaced parts that added up to almost $11,000, not including labor, with quarter panels alone costing almost $1,600 a pair and a set of alloy wheels tallying more than $1,600. The Camry was also the top stolen vehicle in 2016 at 1,113 thefts. A 2016 Nissan Altima had 14 standard parts worth more than $14,000, including a single headlamp assembly that costs just over $1,000. The Altima was the second-top stolen vehicle in 2016 at 1,063 vehicles stolen. And the 2016 GMC Sierra pickup, which was No. 7 on the 2016 top-stolen list, rang up $21,000 from 20 standard components, including an $1,100 headlamp assembly and an $1,100 rear bumper. "For the professional theft ring, stealing and stripping vehicles for parts has always been a lucrative business," Jim Schweitzer, NICB's senior vice president and chief operating officer, said in a statement. "On today's cars and trucks, the parts are often worth more than the intact vehicle and may be easier to move and sell. That's why we see so many thefts of key items like wheels and tires and tailgates ... there's always a market for them." Check out the NICB infographic below. Vehicle thefts in the U.S. rose by more than 4 percent in 2017, based on preliminary FBI data, after rising 7.6 percent in 2016, though the overall trend has been down since vehicle thefts peaked in 1991, according to the NICB. Related Video: Image Credit: National Insurance Crime Bureau Aftermarket GMC Nissan Toyota Auto Repair Insurance Ownership auto parts car values stolen car nicb national insurance crime bureau components

Nissan rolls out updated Juke-R 2.0 at Goodwood

If you thought the original Nissan Juke-R was badass, just check out this latest version. Called the Juke-R 2.0, it's making its debut as promised this weekend at the Goodwood Festival of Speed, packing a series of upgrades to make it even more potent than the original version. And not the least of those is a new, 600-horsepower engine. For those who don't recall, Nissan first launched the Juke-R four years ago – the year after the production Juke first hit the market. The idea was to cross-breed the little crossover with a GT-R and create what was billed as the world's first crossover supercar. Version 2.0 takes the idea even further. In place of the 545-horsepower twin-turbo V6 from the GT-R available at the time it was built, the Juke-R 2.0 packs the upgraded 600-horsepower engine from the GT-R Nismo. It also incorporates the enhancements applied to the facelifted Juke revealed last year, including its revised lighting and bodywork. Only the Juke-R 2.0 also features entirely new bumpers front and rear, wheel arches, side sills, and more, all crafted from carbon fiber and coated in matte black. Nissan isn't saying exactly what she'll do. Considering, however, that the existing version could sprint from a standstill to 60 in three seconds flat, the added power could only make it even quicker. Le Mans driver Jann Mardenborough will be driving up the hill at Goodwood, and we doubt it'll take him much time at all to reach the top. THE NISSAN JUKE-R GETS AN EXCITING UPGRADE - INTRODUCING THE JUKE-R 2.0 - Nissan upgrades its legendary original Juke-R Crossover supercar - The Juke-R 2.0 concept makes its global dynamic debut at Goodwood Festival of Speed (26-28 June in the UK) - Drawing on impressive performance from the GT-R, the Juke-R 2.0 will reach 600bhp - LM P1 driver and GT Academy winner Jann Mardenborough to showcase the Juke-R 2.0 up the famous Goodwood hill - Launched this Summer to kick start the fifth anniversary of the Nissan Juke The birth of the Nissan Juke-R set a benchmark in 2011 as the world's first Crossover supercar, marrying Nissan's innovative Juke with the engine and running gear from the legendary Nissan GT-R - the brand's flagship sportscar. Now four years on, Juke-R has been given an exciting upgrade to reflect the latest model of the Juke coupled with even more power and bolder styling - welcome the Juke-R 2.0.