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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Nissan Leaf becomes least expensive 5-seat EV with massive price drop

In a roundtable interview today at the North American International Auto Show, Nissan CEO Carlos Ghosn announced a $6,400 price drop for the base-model 2013 Nissan Leaf. Last year's base model was $35,200, while the new base-level 2013 Leaf S starts at $28,800. Ghosn says the new prices make the Leaf the least expensive five-seater electric for sale in the US.
Some of the lower cost is due to a difference in content from last year's low-end model to this year's. But a sizable portion can be chalked up to the Leaf's production moving from Japan to Tennessee. The 2013 Leaf is not only assembled in the US now, but its lithium-ion batteries and the car's electric motors are manufactured in the same southern state.
The Leaf SV will be priced from $31,820 for 2013 compared to $35,200 last year. The high-end Leaf SL now starts at $34,840, down from the 2012 model's $37,250. These models also have differences in content. One big one is a new 6.6-kWh charger that reduces charging times pretty dramatically.

Altima Coupe dead as Nissan charts the changes for 2014

The 2014 model year brings plenty of new designs and updates from Nissan - including the next-generation Rogue - but the Altima Coupe has been discontinued. The current generation of the Coupe won buyers over with sharp styling and, at one point, a 270-horsepower naturally aspirated V6 - the heart of the more upscale Infinity G37. It's unlikely that Nissan plans to make another one, but keep in mind the current Coupe was released to the public about a year after the sedan hit dealerships.
The vehicles joining Nissan's lineup for 2014 include the Versa Note hatchback, the NV200 Compact Cargo van and the next-generation Rogue compact SUV. Also new for 2014 is the Pathfinder Hybrid, but that will be added to the lineup in the fall.
Other models that are receiving enhancements are the sedan version of the Altima, which now comes standard with the CVT transmission and gets revised option packs; the Frontier, which gets updated option packs, enhanced navigation system functionality and a sliding middle rear window; the GT-R, which receives a bunch of small performance enhancements and, more importantly, initially will be offered in three versions (Premium, Black Edition and Track Edition), with another, limited special-edition model coming late in the year; the Versa sedan, all versions of which get 60/40-split fold-down rear seats and revised steering and suspension tuning; and last, but not least, the 370Z NISMO will have exterior accent color updates and a new steering wheel and tachometer.