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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Renault taking Alpine endurance racing, enters 24 Hours of Le Mans

Renault isn't letting up with the return of its Alpine brand. After announcing a partnership with Caterham to bring a new Alpine to market by 2015 (now expected by 2016), the French firm has announced it is taking Alpine racing again in the European Le Mans Series this year - and that includes The 24 Hours of Le Mans.
It has been 35 years since Alpine last competed in Le Mans, when it won the race outright and dropped the mic as it left the pits, never to return. Before that, in the 11 years it campaigned in the most famous endurance race on the planet from 1963 to 1978, it took seven class wins.
Caterham won't be involved with the race team, however; that will be an effort spearheaded by the Signatech-Nissan team that has been running GT Academy winners in LMS racing. Alpine is preparing an LMP2 chassis that will get a 500-horsepower Nissan engine for this year's championship, with the first two named drivers being Nelson Panciatici (above right) and Pierre Ragues (above left). The third driver for Le Mans will be announced later this month when the racer is launched at the Le Castellet race track in southern France.

Nissan Leaf, e-NV200 get orange treatment for Ultraman Ginga S

The automobile-as-crime-fighting-teammate concept dates back at least to the 1960s Batman television series, gained further currency during the 1980s with Knight Rider and was referenced in the recent Kia ads featuring Los Angeles Clippers basketball star Blake Griffin and Jack McBrayer of 30 Rock fame. Now, Nissan has put a bright, colorful spin on the idea by tricking out both a Leaf electric vehicle and an e-NV200 electric van for the Japanese television show Ultraman Ginga S. A far cry from the aforementioned muscle cars (the Leaf powertrain delivers just 107 horsepower), the vehicles still cut dashing figures by featuring a lot of orange, a bunch of geegaws, a body kit and cannons. Yes, cannons. They were shown off at the Tokyo Toy Show. The Ultraman Ginga series debuted on Japanese television just last year, according to the Internet Movie Database (IMDB). Nissan started making the real-world e-NV200 electric van in Spain in May. No plans have been announced for US sales, though the Japanese automaker will export the van to its home country. There's an explanatory video and Nissan's press release about the Ultraman Ginga vehicles below, but we apologize in advance, as you will need to be able to read Japanese for the PR. The video has been helpfully translated. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ???????????????????????????? --??????????2014????????????e-NV200???????????-- ?????????(??:????????? ??:???? ???)???????????????(??:?????? ??:?? ??)??????????????????????? ???????????????100%???????????*1???6?9??????100%????????e-NV200?????????????2????????????????TV?????????????????S*2(???????????)???????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????11?5??????????????????10????????????e-NV200???????????????????????????Leaf to Home??????????????????????????????????????????? ???7?15???????????????????S??????????????????????????????????Web?????????????????????????? ???6?12???6?15????4?????????????????????????????2014???????????????e-NV200????????????????????????????????????????????????????? (*6?12??13????????????????????????????) ????????S????????????????????????> ??: 6?12?(?)11:30~ ??: ???????? ?4??? No.4-1???????