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Question of the Day: Most heinous act of badge engineering?
Wed, Dec 30 2015Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question
Nissan IDx future in a coma, prospects dim
Fri, May 22 2015The answer, at least for the public, was always a huge "Yes!" when it came to the Nissan IDx Nismo and IDx Freeflow concepts shown off at the Tokyo Motor Show 2013. We were told they were "in the plan" for production if fans got behind them, but that sunk to "increasingly cloudy" plans for production. Two months later we were being told the production version would get less retro styling. But the damning swerve came in January this year, when Nissan said it was shifting priorities to focus on volume offerings. When The Truth About Cars spoke to the VP of product planning for Nissan North America, Pierre Loing, the smothering blanket of reality was thrown over the IDx duo: Nissan has no small, rear-wheel platform to build them on. At least, not one that it could make any money with. The 370Z is built on an architecture too big for the IDx, and sister company Renault only has small front-wheel-drive platforms. The idea of developing a chassis just for the IDx doesn't make any sense, as sales trends for the Scion FR-S and Subaru BRZ should show. Will we see anything of the concepts in production guise, then? Loing said Nissan "may have some room" for a product with retro design cues and said to check back "in a few years" to get a final answer. But really, the answer appears to be, "No."
Nissan wants French State out of its alliance with Renault
Tue, Oct 27 2015While it's called the Renault-Nissan Alliance, the French side actually throws around a lot of weight in the relationship, and the government there is the largest shareholder. Meanwhile, the Japanese company generates about two-thirds of the sales. As leader of both automakers, Carlos Ghosn is reportedly now working to put more control into the Nissan side, according to insiders speaking to Reuters. The French State is expected to fight hard against losing sway. The government in France prompted Ghosn's distrust after buying up 19.7 percent of Renault's stock, from a previous 15 percent. Officials snubbed the CEO by giving him just a few hours notice, according to Reuters. Now, the boss is looking for ways to mitigate state control, but to make this plan happen Ghosn needs formal approval from the Renault board. If successful, the proposed plan would overhaul the close partnership between the automakers. Whereas the French side currently has the final say in decisions, this move would grant both of them equal power. In addition, Nissan would become the largest owner of Renault, but the French wouldn't have the same control over its Japanese ally. The French government isn't ready to just hand over power to Ghosn, though, because it reportedly wants to protect jobs in the country. The Alliance "must not be destabilized by governance changes or adjustments that could also lead to conflicts of interest," Economy Minister Emmanuel Macron said to Reuters. Clearly, this fight is just beginning. Related Video:
