2015 Nissan Rogue Sv on 2040-cars

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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan teases Sao Paolo CUV concept, production future likely

Back in 2012 at Brazil's São Paulo Motor Show, Nissan showed off an angular subcompact crossover concept, Extrem, that seemed to to portend the future of the Nissan Juke. Now, the Japanese automaker is teasing an as-yet-unnamed CUV concept for this year's show. The new showcar, set for an October 28 unveiling, is expected to be a closer-to-production version of the Extrem ethos.
Why should we care? Autoblog has reason to believe that this vehicle is under consideration for global distribution. The production Extrem - or whatever it ends up being called - is likely to be positioned size-wise in between the Juke and the recently upsized Rogue, offering more space and still-adventuresome styling, yet at a less expensive price. If accurate, that sounds like the production model will be a fair bit larger than the conceptual Xtrem, which was built atop a modified version of Nissan's V-platform, a model that underpins its March supermini (and speaking of the March, Nissan has also teased what looks to be a sporty concept version of it for the Brazilian show, too).
It's important to note that Nissan already has a bustling small CUV portfolio globally, what with its popular Qashqai / X-Trail models in markets beyond ours. There continues to be persistent rumors that Nissan is considering bringing over the Qashqai, as well, a model seemingly already quite close in size and execution to the Rogue. Despite this, Nissan has shown no hesitation in exploring every niche of the burgeoning CUV market, and while not every derivative has been a success, models like the Juke have rewarded the company's bravery with handsome sales.

Recharge Wrap-up: Nissan, Tesla report CO2 savings, rare earth metal recycling simplified

A new process simplifies the recycling of rare earth metals. While the strong magnetic properties of metals like neodymium and dysprosium make them useful in electric vehicles traction motors, there are concerns about their availability and the environmental costs of mining them. Researchers at University of Pennsylvania have developed an easier method to recycle those metals that is less energy intensive and more cost effective. "We have designed a way to separate the two metals by selectively dissolving the neodymium in a solution and leaving behind the dysprosium as a solid," says Justin Bogart, a graduate student working on the project. "This quick and easy method has allowed us to separate equal mixtures of the metals into samples that are 95 percent pure." Now the team is working to improve that level of purity. Read more from University of Pennsylvania. Nissan Leaf drivers in Europe have saved over 55,000 tons of CO2 emissions. Worldwide, the 178,074 Leafs sold account for the prevention of over 293,000 tons of CO2 emissions so far. That equates that to the neutralizing effect of 19 million trees. Besides the positive effects on environmental and noise pollution that switching to electric mobility provides, Nissan also points out that it's good business, too. EVs like the Nissan Leaf and e-NV200 cost about 40 percent less than combustion vehicles to maintain, and the cost of electricity is substantially lower than that of fossil fuels. Additionally, Nissan has published a video of the Leaf touring Bristol to celebrate the greening of European cities with the help of electric vehicles. See the video, and read more from Nissan. Tesla customers have driven a cumulative 1 billion miles. Together, nearly 75,000 Model S drivers have prevented more than 570,000 tons of CO2 emissions worldwide. To put that in perspective, a billion miles is the equivalent of 4,186 trips to the moon, and almost 40,000 trips around the Earth. In the UK, where the Model S is celebrating its one-year anniversary, drivers have already accumulated 6.6 million miles. Tesla is celebrating its milestone with the Next Billion Miles Tour, hosting hands-on events and test drives in 80 cities across North America, Europe and Asia. See the video from Tesla above, visit the One Billion Miles microsite and read more in the press release below.