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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nissan exec talks about smaller Leaf, and maybe a CUV EV as well

The Renault Zoe is a popular electric vehicle in Europe, and it gives buyers on the continent a zero-emissions option that's smaller than the Nissan Leaf. Here in the US, Nissan only offers its one all-electric passenger vehicle, but the company might be taking a page from its corporate partner to offer a smaller Leaf in the near future. According to Gareth Dunsmore, Nissan EV European head, Nissan is thinking about both a smaller EV based on the Zoe and larger, all-electric SUV/CUV. "We've invested $5.4 billion in electric cars such as the Leaf, so we need to ensure we're satisfying as many types of customer as possible," he said. "In Europe, that could mean looking towards B-segment hatches and SUVs or crossovers," according to Auto Express. "If we look towards crossovers or the B-segment for the next car, those could make perfect sense." As for what we actually know about the next-gen Leaf, details are scarce. We did get confirmation that a 200-mile range update is in the works, but information on timing and other details are still something we're waiting for. Let's throw the idea of a smaller Leaf into the rumormill and see when Nissan starts talking. The gallery above shows off the Nissan IDS concept, which was shown at the Tokyo Motor Show last year. Related Video: Featured Gallery Nissan IDS Concept: Tokyo 2015 News Source: Auto ExpressImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Nissan Renault Crossover SUV Electric renault zoe nissan ids

A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.