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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Toyota, Honda, Mazda and Nissan recall 3.4 million vehicles for faulty airbags

Most vehicle recalls that take place these days are a result of some problem that happens during the manufacturing process by the automaker, but as we see here, parts suppliers can also factor in to problematic safety issues. Automotive News is reporting that a total of 3.4 million vehicles produced by Japanese automakers between 2000 and 2004 are being recalled globally due to faulty airbags produced by an outside supplier, Takata Corp.
According to the report, vehicles from Toyota, Honda, Nissan and Mazda are being recalled because of passenger front airbags that do not inflate properly. Globally, Toyota is said to be recalling around 1.73 million cars including 510,000 in the US composed of Toyota Corolla, Matrix, Sequoia and Tundra as well as the Lexus SC430 for the 2001 through 2003 model years; this is the second time this year the 2003 Corolla and Matrix have been recalled for an airbag problem. Honda is recalling 1.14 million models, Nissan another 480,000 and Mazda 45,463. The article says that Takata supplied faulty airbags to non-Japanese automakers, but it did not specify which ones.
Honda and Toyota have released information on their own websites about the recall, while Nissan and Mazda have not yet commented. Read official press releases from Honda and Toyota, below, and look for updates as we have word from the others.

This new Renault would make a great Nissan Maxima wagon

A new Renault station wagon wouldn't ordinarily show up on our radar. But this one gets us thinking. It's the new Talisman Estate, and we can't help but wonder if it wouldn't make a good addition to Nissan's North American lineup. If you recognize the name, you may recall that Renault launched the Talisman sedan on the other side of the pond last summer. At the time, we noticed some striking similarities to the Maxima sedan we get here, though Nissan told us the two were unrelated. But that wouldn't necessarily stop the wagon from sporting a different badge on the nose and making the transatlantic journey to American showrooms. The long-roofed version of the Talisman measures 191 inches long making it only a little longer than the BMW 3 Series Sports Wagon we get here, while riding on the same 110-inch wheelbase. But where the Bimmer offers up to 53 cubic feet of cargo space, the Renault can fit nearly 60. It also boasts electronic dampers and four-wheel steering to keep it light on its toes, and offers a selection of four-cylinder gasoline and diesel engines ranging from 110 horsepower up to 200. Related Video: Featured Gallery Renault Talisman Estate View 31 Photos News Source: Renault Nissan Renault nissan maxima