2011 Nissan Sv on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Quest under investigation for inaccurate fuel gauges

After receiving 12 complaints in the last 14 months, the National Highway Traffic Safety Administration has begun a preliminary investigation into a fuel gauge issue with the 2007 Nissan Quest. Drivers have reported that the fuel level gauge will show there's gas in the tank when there actually isn't - in two cases, the digital distance-to-empty gauge indicated more than 70 miles of remaining range - and it will stall out.
This is the second time the 2007-model-year Quest has been involved in the same fuel gauge issue. In 2010 Nissan recalled seven models, including the Quest, from the 2005-2008 model years because of faulty fuel readings. The 12 vehicles in this latest complaint could have slipped through the cracks then, but we'll find out more when NHTSA updates its progress with the investigation into the estimated 37,656 units.

Man sells testicle to buy Nissan 370Z

We aren't entirely sure what's stranger about this story - that a man actually sold a vital piece of his manhood for a car, or that he did it for a Nissan 370Z. That's not to discredit the trusty Fairlady, a car we generally like, but that if we were to do what Mark Parisi did and sell one of his testicles to science, we'd be asking for a helluva lot more than $35,000.
But Parisi did just that, and announced live on CBS' The Doctors (we really can't make this up) that the sale of his nut would go towards the purchase of a Z. According to our friends Down Under (Australia, get your mind out of the gutter), $35K is the going rate for one slightly used testicle, so if you get nothing else from this story, gentlemen, know that you have $70,000 swinging between your legs.