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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Renault-Nissan zero-emissions car sales whir past 100,000 [w/video]

The electric vehicle has gone gold at Renault-Nissan, clocking 100,000 sales in a three-year period that began with the first Nissan Leaf being sold in Silicon Valley, California in 2010. Since then, the Leaf has become the EV champion of the world, selling more than 71,000 units so far, the majority of those in the US. The 100,000th EV sold by the Alliance was also a Leaf and also sold in the US, but on the other side of the country, in Georgia.
By comparison, Renault has sold 30,000 electric vehicles since late 2011, looking after other segments of the EV market with the Kangoo Z.E., Zoe, Twizy and Fluence Z.E. The alliance estimates that its efforts have been driven 5.2 million ion-powered miles and saved 14 million gallons of oil since they appeared. For a bit of sobering context, the US averaged 18.83 million barrels of oil per day in 2011, which is almost 791 million gallons. Per day.
So we're getting there, albeit slowly. Quietly. There's a press release and a video below with more details on the achievement.

Ghosn: Nissan, Renault going for 'mini alliance' with 'reduced scope'

TOKYO — Former Nissan chairman Carlos Ghosn said on Tuesday during a news conference at the Foreign CorrespondentsÂ’ Club of Japan in Tokyo that the Japanese automaker and Renault are trying to go for less cooperation between them with a deal to overhaul their long-standing alliance. "With the latest agreement, they're trying to go for a mini alliance with a very reduced scope of cooperation," Ghosn told reporters in Tokyo via video stream. Nissan and Renault are holding discussions about a final agreement to overhaul their alliance, after announcing in January that the deal will see Renault bring down its stake in Nissan to 15% from about 43% to put them on an equal level. Earlier this year, Ghosn filed a lawsuit against Nissan and a handful of individuals seeking $588 million in lost remuneration, and a further $500 million in moral damages. “Nissan will have to pay for what they did to me and my family,” Ghosn said. “Nissan created a lot of damage Â… damage that can not be repaired.” “What IÂ’m looking for is not revenge,” Ghosn added. “I just want to make sure that all the criminals and the plotters cannot sleep quietly in their beds after what they have committed.” Material from Reuters was used in this report. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.