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Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico

2015 Nissan Juke

I didn't always like the Nissan Juke. When it launched in 2010, I just couldn't get over the way it looked – it came across as super weird, and kind of hideous at first blush. But I slowly warmed up to the funky little crossover/hatchback/thing, and after spending some time behind the wheel, I really learned to love Nissan's small wonder. It's a genuine hoot to drive, offering hot hatch-like thrills in a package that doesn't look like anything else on the road. The Nismo and RS models that followed only increased my ardor for the turbocharged Juke, and now, I find myself smiling whenever I see one of these little guys bombing down the road. Going into 2015, Nissan hasn't really made major changes, but there are a host of smaller improvements on hand to make it a more well-rounded vehicle than ever before. And to up the funk factor for the new year, there are a slew of customization options now available to customers through the Juke Color Studio – for better or worse. Following my first drive of the third-generation Nissan Murano in Napa Valley, I took the refreshed Juke for a spin to see if the 2015 model year improvements still make for a car that's good to drive and easy to use, while bursting with the same personality that slowly won me over in the first place. Drive Notes Powering the Juke is the same turbocharged, 1.6-liter inline-four as last year, with 188 horsepower and 177 pound-feet of torque on tap. I've always liked this engine – it's punchy and feels good when being worked via the 2014 model's six-speed manual transmission. There's lots of power down low, with a nice bit of boost mid-range through each gear. Altering the drive modes between Normal and Sport heighten this, and honestly, the turbo/manual setup in this front-wheel-drive Juke was kind of hilarious – a real treat. Sadly, Nissan will no longer offer the manual transmission on non-Nismo Juke models for 2015, so you're stuck with the continuously variable transmission. Bummer. In sport mode, the usually good Xtronic CVT tends to rev high and hold itself there – a tendency of older such transmissions that's seriously off-putting, especially for enthusiasts. Still, the Juke is available with a choice of either front- or all-wheel drive. The FWD Juke is fun, offering decent amounts of grip with a hint of predictable understeer. But I've always liked the four-season factor of the AWD Juke.

2015 Nissan Micra is your cheapest new car, Canada

Canadians looking for a brand-new car on the cheap, take note. This is the 2015 Nissan Micra, and it will arrive at dealerships this spring boasting a starting price of $9,998 Canadian dollars (circa $9,100 US), well under the $11,898 asked for a 2014 Versa Sedan.
Of course, that ultra-low asking price isn't for a fully loaded model. The Micra will arrive in the Great White North in three trims - S, SV and SR - with the buyer's choice of a five-speed manual or a four-speed automatic. A 109-horsepower, 1.6-liter four-cylinder is the sole engine choice. There will also be a number of accessory options that should allow some personalization for the small cars, with Nissan claiming that things like door handle finishers and mirror caps will be available in five different colors (plus chrome) for under $200.
"At Nissan, we understand the need in Canada for small, urban-friendly cars that are fun to drive and express their driver's personality. With Micra, we're delivering a proven global vehicle at a very attractive price - it's going to make a huge impact on the market," said Christian Meunier, the President of Nissan Canada.