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Auto blog
How and why Nissan nearly killed off Infiniti
Fri, 25 Jan 2013Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.
UAW calls on US State Department to help with Nissan plant
Tue, 29 Apr 2014The United Auto Workers is calling for reinforcements in its ongoing battle with Nissan at the manufacturer's Canton, MS factory, where the Altima, Armada, Titan and NV (and eventually, the next Murano) are built. The union has been attempting to organize the employees at the factory for several years, but it's been largely unsuccessful.
Now, Reuters is reporting that the UAW is teaming with the IndustriALL Global Union and requesting intervention by the US State Department, with both groups accusing Nissan of using "threats, intimidation and fear" to keep the 5,600 workers at the facility from organizing. The two unions say this violates the guidelines of the Organization for Economic Cooperation and Development, an international organization dedicated to stimulating economic growth.
The UAW and IndustriALL are asking the State Department's National Contact Point to serve as mediator with Nissan, to make sure things play out fairly. Speaking to Reuters, though, there's at least one Michigan-based labor adviser that's skeptical of the move.
Nissan to pursue FWD Nurburgring lap record with Pulsar Nismo
Thu, 31 Jul 2014Europeans get very serious about their hot hatches. So do the Japanese. In fact there's been a whole back-and-forth lately over who makes the fastest one, and now Nissan looks set to throw its racing hat into the 'Ring.
That would be the Nürburgring, of course, where automakers trade bragging rights like baseball cards - only they don't give them up willingly. Renault set the front-drive lap record in 2008 with the previous Mégane R26.R then set the bar even higher with the Mégane RS 265 Trophy. That was before Seat stole the honors with its Leon Cupra 280, only for Renault to take them back again with the Mégane RS 275 Trophy-R. Seat is rumored to be considering a renewed assault, but it won't be the only one nipping at Renaultsport's heels in the coming years.
Honda, for its part, has made no secret of its ambition to set the record with the upcoming Civic Type R, and now word has it that Nissan is planning an assault of its own. Its weapon of choice would be an upcoming Nismo version of the new Pulsar hatchback which is just hitting the European market now as a rival to the Ford Focus, Volkswagen Golf, et al. There's no word on what its specs would be, but if it's going to challenge these players, it's going to need between 270 and 300 horsepower, a stiff suspension, big brakes and probably some sort of trick differential.