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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Nissan alters all CVTs to act less like a stretched rubberband

Among automotive enthusiasts, no one seems to hold a neutral opinion when it comes to continuously variable transmissions. CVTs are either praised for their ability to boost fuel economy or chided for their occasionally poor driving dynamics. Nissan is among the masters of these un-shifting gearboxes in the US, and it uses them in many vehicles in its lineup. However, for the 2015 model year, several models are getting a software update to make their CVTs a bit more like a conventional automatic.
To give drivers the option of feeling gearshifts while on the road, Nissan is adding its D-Step Shift Logic feature to the CVTs in multiple vehicles. Steve Powers, Nissan's senior manager of powertrain performance, told Autoblog the system forces the transmission to "hold a ratio and then shift" to simulate the way that a traditional automatic would. It's simply a change in software, but the company "can't do it to older CVTs," he said, because it would require changes to transmission logic, as well. According to Automotive News, the upgrade is coming to the 2015 Versa, Versa Note (pictured above), Sentra, V6-equipped Altima, Pathfinder and Quest. "We're rolling it out to all programs," said Powers.
Interestingly, buyer perception appears to be pushing the upgrade. John Curl, a Nissan North America regional product manager, told Automotive News that the decision to add the tech partially comes because some owners are bothered that the CVTs aren't changing gears. According to Powers, D-Step "avoids the rubber band feel," that many drivers didn't like. The different sensation of these transmissions seems like something consumers would notice during the test drive, or that the salesperson would inform them about. The same issue cropped up last year when the company was facing customer satisfaction problems among new buyers customers' unfamiliarity with the gearboxes.

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.