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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Leaf sales drop, new Chevy Volt climbs in November

This is probably just how things are going to be from now on. With the second-gen Chevy Volt available in some states and Nissan dragging its heels on getting a true new version of the Leaf onto dealer lots, it's no surprise that plug-in vehicle shoppers are turning to the Volt in a big way. Yes, we know that a pure EV and a PHEV are not the same and that the Volt and the Leaf are quite different cars, but after all of this time tracking the two plug-in sales champions, we feel obliged to continue our monthly look at who's selling how many of what. Here goes. We'll start with the mediocre news. That'd be the Leaf sales, which came in at just 1,054 units last month. That's the lowest monthly sales total for all of 2015 and, in fact, the lowest month of Leaf sales since February 2013. It's also a 60.8 percent drop from November 2014's sales of 2,687. This despite the fact that you can now get a new Leaf with a longer range of 107 miles (vs. 84) for a higher cost. The new Volt (along with the first-gen Volts that are still being sold out there), on the other hand, was up 49 percent, to 1,980 sales. That gave the Volt its best November ever, "on both a total and retail basis," GM says. The Volt beat the Leaf in October, too, and we suspect this is going to be the story until Nissan figures out how to get people excited about a five-year-old model or introduces the second edition. As always, we'll have a fuller wrap-up of US green car sales in our By The Numbers report soon. Green Chevrolet Nissan Electric Hybrid ev sales

Tesla Model S drivers put way more miles on their cars than Nissan Leaf owners do (we think)

Just a few weeks ago, Nissan announced that its customers have driven over a billion electric kilometers in the four years that the world's best-selling EV has been on the road. That heady milestone means, Nissan says, that the Leaf has saved 180 million kilograms of CO2 emissions around the world. The billion kilometers have been split among the 147,000 Leaf vehicles that Nissan has sold. Well, not really, since the billion kilometer total only counts Leaf EVs registered with CarWings, which Nissan says is 54 percent of the total sales. That's 79,380 cars and results in an average – and it's only a rough average, but what're you gonna do? – of 12,597 miles per car. Let's keep that number in mind for a minute. Today, despite going on sale a year and a half after the Leaf (June 2012 versus late 2010), Tesla Motors Tweeted today that Model S drivers have hit the same numerical milestone. Tesla didn't say how many of its vehicles were involved in its count, but we think that Tesla has sold at least 50,000 Model S electric vehicles globally (about 2,650 in 2012, 22,450 in 2013, 21,821 for 2014 through the end of September), so we'll estimate a rough average for each Model S of 20,000 miles. So, in case anyone ever needs numeric proof that a Model S is more fun to drive than a Leaf – that's the only possible thing this could mean, right? *ahem, longer range* – now you've got the data. {C} This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan says "thanks a billion" to LEAF owners Nissan LEAF drivers registered on CarWings telematics have collectively driven ONE BILLION KILOMETERS worldwide* Globally, Nissan LEAF drivers have saved more than 180 MILLION kilograms of CO2 emissions* Over 147,000 Nissan LEAF vehicles have been sold globally to date ROLLE, Switzerland – Nissan has revealed that owners of the LEAF, its 100% electric car, have collectively recorded an impressive one billion kilometers on the CarWings telematics system worldwide – saving over 180 million kilograms of CO2 emissions* in the process. This incredible achievement comes almost four years since the LEAF was launched in 2010 as one of the first mass-market, pure-electric vehicles. It is now the best-selling electric vehicle in history, with over 147,000 LEAF vehicles sold globally to date, 31,000 of which have been sold in Europe.