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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan's plan to supply US Mitsubishi dealers with family sedan stalls

Mitsubishi has quietly had some big success recently. The Japanese brand sold 77,643 vehicles in the US for all of 2014, a 24.8 percent jump over 2013. While still relatively small overall (Ford sold 74,355 F-Series trucks just in December, for example), it shows definite growth for the sometimes forgotten automaker. Unfortunately, the latest news might not help the company's future expansion. The proposed partnership of Mitsubishi and the Renault-Nissan Alliance on at least one midsize sedan for the US market is off the table, according to Automotive News. The company informed sellers that the collaboration had fallen through during a National Automobile Dealers Association meeting. "I told them that the plan has stalled," said Don Swearingen, executive vice president of Mitsubishi Motors North America, to Automotive News. "And I said that's really all I can tell you at this time." Under the original partnership, Mitsubishi was supposed to get a D-segment sedan that would have been built at the Renault-Samsung factory in Busan, South Korea. The automakers were also negotiating for Mitsu to get a C-segment four-door as a global model and developing an electric kei car for Japan together, due in 2016. While the sedan is gone, Mitsubishi isn't completely bereft of improved products in the pipeline. The Mirage Sedan is being launched in the US, and the Outlander is supposed to get a redesign for the 2016 model year. According to Automotive News, the Outlander Sport and Lancer are also due for refreshes in 2016, and a new Mirage is on the way.

Nissan considering 200-mile Leaf to take on Chevy Bolt?

With 30,200 units sold, the Nissan Leaf posted its best year ever in the US in 2014. However, Nissan needs to keep looking over its shoulder because the Chevrolet Bolt Concept from the 2015 Detroit Auto Show clearly has success EV in its sights. Chevy claims that for roughly the same price (after incentives) as a Leaf, the future Bolt could offer a 200-mile range. Although, evidence continues to mount that the Japanese brand is hard at work on its next-gen electric hatchback capable of significantly longer driving distances. According to TheDetroitBureau.com, the next Leaf will reportedly debut in about two years and will be offered in a high-output version with 200 miles or more of range. It will all be possible thanks to new lithium-ion batteries with lower weight and higher power density. If accurate, the changes would more than double the model's current EPA-estimated 84-mile range and put the hatchback on sale at roughly the same time as the Bolt's debut, if it happens. "We want to be competitive," said Nissan CEO Carlos Ghosn to TheDetroitBureau.com during the Detroit Auto Show. "It may have even more range." In another speech, he also predicted that the company's EVs would become even more affordable. The statements are hardly a surprise from the company boss. Ghosn is a big proponent of electric power over other zero-emissions alternatives because it is cheaper overall, among other reasons. The latest speculation about battery innovations from the next Leaf actually echoes earlier leaks about the car. Ghosn suggested during a Japanese TV interview that the range could double for the new generation, and an unnamed engineer believed that 250 miles of driving was at least possible. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: TheDetroitBureau.comImage Credit: Nissan Green Nissan Technology Hatchback Electric Chevy Bolt