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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Renault and Nissan forge deeper alliance

If the automotive industry's current era could be summarized by one trend - from a corporate aspect, anyway - surely it would be conglomeration. But of all the major auto groups that have emerged over the past several years, none have kept themselves at arm's length quite like the Renault-Nissan Alliance.
Much like Fiat and Chrysler, Renault and Nissan are presided over by a common chief executive. But whereas Sergio Marchionne's Italian-American alliance has moved swiftly from a transatlantic partnership to a merged company in the span of less than five years, Carlos Ghosn's Franco-Japanese alliance has stood oceans apart since 1999. But now the Renault-Nissan Alliance is following the lead set by Fiat Chrysler Automobiles in bridging that distance through several key measures.
For one, Renault and Nissan will make increased use of common platforms, R&D, systems and testing. The two automakers will also cooperate more closely on manufacturing and supply chain management, purchasing and human resources. To manage the increased cooperation, the alliance has appointed several new executive vice presidents from within its ow ranks and a new management committee to be chaired by Ghosn, details about which you can read in the press release below.

NHTSA opens investigation into Nissan's handling of airbag recall

In March of 2014, Nissan recalled eight models among its Nissan and Infiniti brands, totaling more than one million vehicles, over faulty occupant classification system software controlling the passenger airbag. The company discovered a variety of factors that would interfere with the system's ability to detect an adult passenger in the shotgun seat, resulting in an illuminated warning on on the dashboard and the passenger airbag not deploying in an accident. Yet 124 complaints submitted to the National Highway Traffic Safety Administration since the recall allege that the dealer-installed fix hasn't actually fixed the problem; some consumers say the problem persists after multiple trips to the dealer. The Detroit News reports that NHTSA is opening an investigation into the matter to determine whether a new recall is needed. The occupant sensor has been a bugbear for Nissan over the past couple of years; a much smaller recall for the issue in 2013 covered five of the eight vehicles that were recalled in 2014, and that earlier recall also continued to generate complaints after the issue had supposedly been fixed. At the same time, the company learned that in two instances there was another twist, where the dashboard warning wasn't illuminated but the passenger airbag still didn't go off in an accident. Nissan isn't alone, though, with airbag recalls on a steep upswing across the industry even before the Takata debacle.