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Auto blog
Question of the Day: Most heinous act of badge engineering?
Wed, Dec 30 2015Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question
Renault COO Tavares dreams of running GM or Ford
Fri, 16 Aug 2013What do you do if you're in a job with no upward mobility? Admittedly, most of us just stick it out while secretly hoping our boss is sacked for all those paperclips he's been swiping, netting us a nice, shiny promotion. Then again, most of us aren't the number two at Renault, like Carlos Tavares.
Tavares is the right-hand man to Renault CEO, Carlos Ghosn, and like a lot of us, he's ready for another challenge. As Ghosn is only 59 years old and doesn't have a boss to fire him for paperclip theft, though, it's pretty unlikely that he'll be going anywhere anytime soon. Tavares doesn't seem too concerned, based on an interview he gave to Automotive News. "We have a big leader and he is here to stay," Tavares told AN.
What's surprising is where Tavares wants to go, "Why not GM? I would be honored to lead a company like GM." The Renault exec also mentioned Ford, and as AN points out, both organizations make a lot of sense. Both are led by CEOs that are approaching or are already past retirement age, and should be looking for dedicated replacements in the not-so-distant future. That doesn't mean Tavares is a shoe-in, though.
Nissan won't downsize the next Armada
Wed, 28 Aug 2013The Nissan Armada is aptly named, because in relative automotive terms, it's not just the size of a ship - it's the size of a whole fleet. And that, according to reports, isn't about to change.
While many of the larger SUVs on the market are gradually being phased out or replaced by smaller crossovers, Nissan apparently plans on keeping the Armada right where it is. And that means a large, truck-based, eight-passenger colossus, because there are buyers out there who expect no less and Nissan isn't about to lose them to the likes of the Toyota Sequoia, Ford Expedition and Lincoln Navigator, or a General Motors lineup that includes the Chevy Suburban and Tahoe, GMC Yukon and Cadillac Escalade.
That doesn't mean that the next Armada - which Edmunds expects will arrive in 2015 or 2016 - will be immune to constricting environmental regulations, so Nissan will have to get creative. A vehicle the size of the Armada has all the aerodynamic efficiency of the side of a barn, but Nissan is reportedly aiming to streamline that in order to boost efficiency, for starters.