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Why Japan's government is looking to curb its adorable kei car market

Each region around the world has its stereotypical vehicle. The US has the pickup and Europe the five-door hatchback; but in Japan, the kei car reigns supreme. These tiny cars are limited to just 660cc of displacement but they've also come with lower taxes to make them more affordable. To make of the most of their small size, they've often had quite boxy styling like the Honda N-One shown above, and because they're Japanese, they've often had quirky names like the Nissan Dayz Roox. However, if the Japanese government has its way, the future popularity of these little guys might be in jeopardy. The problem facing them is that Japan is an island both literally and figuratively. After World War II, the Japanese government created the class as a way to make car ownership more accessible. The tiny engines generally meant better fuel economy to deal with the nation's expensive gas, and the tax benefits also helped. It's made the segment hugely popular even today, with kei cars making up roughly 40 percent of the nation's new cars sales last year, according to The New York Times. The downside is that these models are almost never exported because they aren't as attractive to buyers elsewhere (if indeed they even meet overseas regulations). So if an automaker ends up with a popular kei model, it can't really market it elsewhere. The government now sees that as a threat to the domestic auto industry. It believes that every yen invested into kei development is wasted, and the production takes up needed capacity at auto factories. The state would much rather automakers create exportable models. To do this, it's trying to make the little cars less attractive to buy, and thus, less attractive to build. The authorities recently increased taxes on kei cars by 50 percent to narrow the difference between standard cars, according to the NYT. If kei cars do lose popularity, it could open the market up to greater competition from foreign automakers. Several companies complained about the little cars stranglehold on the Japanese market last year, but since then, imported car sales there have shown some growth thanks to the improving economy. Featured Gallery 2013 Honda N-One View 20 Photos News Source: The New York TimesImage Credit: Honda Government/Legal Honda Nissan JDM kei kei car

Recharge Wrap-up: Uber drops rates in NYC, Renault Zoes for Rungis, Nissan Leaf is recycled

Uber is really taking it to cabbies in New York City. The car-hailing smartphone app has temporarily cut rates to its lowest-cost UberX service by 20 percent, now making it much more competitive - even cheaper in many cases - to request a ride from the app than to hail a NYC taxi. Also, tip is included in Uber's rate, while yellow cab fares do not include tip. However, Uber's rates vary depending on certain variables such as traffic and demand. Uber has been the target of protests by cabbies in other cities, but the NYC Taxi and Limousine Commission seems confident about the competition for the time being. Read more at CNN Money. Formula E is officially partnering with the Prince Albert II of Monaco Foundation, an environmental charity organization focused on climate change, clean energy, biodiversity and water management. Formula E will host fundraising activities during its events to benefit the foundation, as well as its other charity partner, One Drop. The Prince of Monaco, besides his passion for environmental issues, is also an automotive enthusiast with a massive car collection, so the all-electric race series seems like a perfect fit for his organization. Read more at Formula E's website. Semmaris has purchased a fleet of seven Renault Zoe electric cars for its Rungis International Market outside of Paris. The fleet is part of an effort to reduce the market's carbon footprint, as well as as part of an awareness campaign for clean technology. Rungis Market is a destination for some 25,000 customers, many of whom run businesses (especially restaurants) and travel to Rungis for supplies, the sort of trip for which electric vehicles make a lot of sense. The market will also install charging stations, and create an electric carsharing service for use on its campus. Read more about the program in the press release below. The Nissan Leaf has reduced CO2 emissions by 151,000 tons, but its green cred also extends to recycling. About 25 percent of the Nissan Leaf - or about 827 pounds of the car - is made from recycled materials. Those materials include metals such as copper, steel and aluminum, as well as plastics and fabrics. The body uses recycled metals, the seat fabric uses recycled PET from plastic bottles, sound insulation comes from recycled clothing and the center console is made from recycled electronics. Even some of the recycled materials get recycled.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.