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Nissan, Mahindra may bond over EVs

Like Lloyd in Dumb & Dumber rejoicing that he's got a "one out of a million" chance with Mary Swanson, electric-vehicle advocates in India can do the same. That's because both local automaker Mahindra and Japan-based Nissan say they would consider working together to promote EVs in that country. Executives with Nissan and Mahindra, which makes the Reva e2o EV, independently told Autocar Professional that they would consider collaborating with the other company in order to speed up plug-in vehicle adoption in India. Nissan, which already works with companies such as Honda, Mitsubishi and Toyota to various degrees, said this collaboration would most likely revolve around electric-vehicle charging infrastructure advancements, a move that obviously helps all plug-in vehicles. Of course, nothing official has been announced. Last March, the Mahindra Reva e2o, which costs the equivalent of about $11,000, went on sale in India, with the company estimating at the time that it could manufacture 30,000 of the electric vehicles each year. In February, Mahindra debuted two electric cars at the New Delhi Auto Show, including the Mahindra Reva Halo EV concept sports car and the Mahindra Racing Formula E electric race car. The following month, India's Financial Express reported that Mahindra was targeting Sri Lanka and Norway for e2o sales. That car has a 62-mile single-charge range and a top speed of about 60 miles per hour. Featured Gallery Mahindra Reva E2O News Source: Autocar Professional via Cartrade.comImage Credit: Copyright 2014 Gisli Gislason Green Nissan Electric mahindra collaboration

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Chip shortage will hit Nissan, Suzuki and Mitsubishi in June

TOKYO — A global chip shortage is forcing Nissan and Suzuki to temporarily halt production at some plants in June, sources with direct knowledge of the plans told Reuters on Friday. Nissan will idle its factory in Kyushu, southern Japan, for three days on June 24, 25 and 28, while making production adjustments during the month at its Tochigi and Oppama plants in Japan, three sources said. Nissan will also temporarily halt production of some of its models at its Mexico plant, they said, declining to be identified because the plan is not public. "A global shortage of semiconductors has affected parts procurement in the auto sector. Due to the shortage, Nissan is adjusting production and taking necessary actions to ensure recovery," a Nissan spokeswoman said. Suzuki will idle its three plants in Shizuoka prefecture from three to nine days, two sources said, also declining to be identified because the plan is not public. The plan "has not been confirmed," a Suzuki spokesman said, explaining that while the carmaker gave its provisional production plan to auto part makers, it is still making adjustments to minimize the impact of the chip shortage. Elsewhere, Mitsubishi will reduce production by 30,000 vehicles in total in June at five plants in Japan, Thailand and Indonesia, a spokeswoman said, adding that the impact has already been factored into its earnings outlook for the current fiscal year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Plants/Manufacturing Mitsubishi Nissan Suzuki