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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Nissan axing Pathfinder Hybrid from 2016 lineup

The Nissan lineup gets a little smaller for the 2016 model year, as the Pathfinder Hybrid is dropped from the range. With its debut in late 2013, the electrically assisted SUV is one of the company's more recent introductions. However, it never really caught on with the public. "The Pathfinder Hybrid is not available in the US for the 2016 model year. Our emphasis is on the 3.5-liter V6 Pathfinder that achieves a best-in-class 20-city and 27-highway fuel economy," Nissan North America product communications director Dan Bedore confirmed to Autoblog. "Nissan has no announcement on future hybrid gasoline-electric powertrain applications at this time." Nissan actually ended production of the Pathfinder Hybrid in January, and "the hybrid was never a big part of Pathfinder sales," Bedore said to Automotive News. For the price premium, the electrically assisted version that combined a supercharged 2.5-liter four-cylinder and a 20-horsepower electric motor was only rated three or four miles per gallon better in EPA combined ratings than with the V6. However, while the company doesn't outline individual sales of the two, powertrain variants, the SUV is performing well so far this year. Through June 2015, sales are up 4.9 percent with 41,938 units sold. The future for the Infiniti QX60 Hybrid, which is the Pathfinder's more luxurious sibling, doesn't look very bright either. "For the United States, while the QX60 Hybrid continues to be available at some retailers across the country, our production is currently focused on the QX60 3.5 model," Infiniti spokesperson Kyle Bazemore told Autoblog. However, the vehicle is still in production at the Smyrna, TN, factory for export to places like China and Mexico. According to Bazemore if demand happens to increase in the US, "we have the manufacturing ability to make them available." Overall, QX60 sales are also up 14 percent this year in the US.

Nissan Leaf ends 2013 with best sales month ever, but can't catch Chevy Volt

Nissan and Chevrolet both ended 2013 with solid sales figures for their plug-in vehicles, the first two that were released (all the way back at the end of 2010) from major automakers. As has been the story for most of 2013, December sales for the Nissan Leaf and the Chevy Volt were roughly the same. When we left the year-to-date running tally at the end of November, the Volt was at 20,702, while the Leaf was at 20,080. As you can tell from the image above (if you've been noticing the trend in these EV sales monthly flash-reports), the Leaf outsold the Volt, but was it enough to put the Nissan on top for the year? In 2013, Nissan sold 22,610 Leafs, more than twice as many as in 2012. Almost. The Leaf made a valiant attempt, and did have its best month ever with 2,529 units sold. That means that for 2013, Nissan moved a total of 22,610 Leafs, more than twice as many as in 2012 (that year, Nissan sold only 9,819 Leafs in the US) and actually more than 2012 and 2011 Leaf sales combined (which was 19,493). Nissan continues to see the effects of its price drop and expanded sales areas, with Georgia rapidly becoming a Leaf hotbed. Nissan's Paige Presley said that Atlanta was once again the Leaf's number one market and that, "sales are expanding deeper into Georgia markets such as Macon and Columbus." The Volt saw a boost upwards from a November slump and sold 2,392 units in December. That puts the plug-in hybrid's annual total at 23,094, just down from the 23,461 sold in 2012. For all of 2013, though, the Volt outsold the Leaf by 484 vehicles. In a competition like this, we'll count that as a win for both sides. We will our more detailed monthly green car sales report, which covers more of the fuel efficient vehicles on the market, up soon. News Source: GM, Nissan Green Chevrolet Nissan Electric Hybrid PHEV ev sales hybrid sales