2014 Nissan Murano Sl on 2040-cars

Auto blog

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Datsun previews new budget sedan for Russia [w/video]

Nobody does cars on the cheap quite like the Renault-Nissan Alliance. The former part of the equation already has its Dacia brand of cost-effective, no-frills vehicles that have become a favorite of Top Gear co-host James May, and last summer, the latter revived its Datsun nameplate for a budget brand of its own.
The reborn Datsun launched in India this past July with its Go hatchback, returned in September with the Go+ minivan and revealed the Redi-Go concept just last month. And now it's given us our first look at an upcoming budget sedan developed specifically for the Russian market.
The as-yet unnamed vehicle (which we'll bet will incorporate the word "go" into its nameplate somehow) is set to debut on April 4, where it will launch the Datsun brand in Russia. Few details are available at this point, but the low-cost sedan was designed in Japan to offer Russian drivers "an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price, with a competitive Total Cost of Ownership."

Nissan-Renault mule teases mysterious subcompact

There's always something intriguing about a mystery, especially of the automotive kind, and that's exactly what we have here. Our spies recently spotted this Nissan-Renault test mule on the road in Southern Europe. But what, exactly, are they testing? From the front end, it's clear this mule started life as a Nissan Versa Note, but check it out in profile to see the cut down rear doors. They're significantly shorter than on the production car, and the wheelbase isn't as long here, either. The tacked on fender flares suggest a wider track than stock, too. Making things even more complicated is the bizarre cladding this subcompact hatch is wearing. The odd tumors on the hood and blistered side panels indicate that the automaker is trying to keep the design underneath a secret. Given Renault and Nissan's tight relationship, it also isn't clear which company is testing this model. While the body comes from the Note, this one is wearing French license plates. According to our spies, the vehicle was also spotted leaving a Renault testing location. There are some possibilities, though. Renault already has the new Twingo out, and the next-gen Megane has an imminent release. The French brand could now be at work on a future Clio. Alternatively, Nissan is reportedly using the Sway concept as inspiration for the upcoming Micra, and we could be getting a preview here. Give us your best guess in Comments. Related Video: