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Auto blog
How and why Nissan nearly killed off Infiniti
Fri, 25 Jan 2013Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.
Nissan Sport Sedan Concept foretells a future Maxima
Mon, 13 Jan 2014Nissan is in the midst of overhauling its design language. We got our first glimpse at the direction its style was going a year ago with the Resonance crossover concept, which was followed in Shanghai by the connected-car Friend-Me hatchback concept. And now, after dropping a few hints, Nissan has revealed the third in this developing series.
Unveiled at today's Detroit Auto Show, the new Sport Sedan Concept applies many of the same design elements we've seen on Nissan's previous show cars to a more conventional four-door shape. But far from a design exercise, the decidedly uncreatively named Sport Sedan Concept previews "a future production sports sedan," which has every indication of being the next Maxima.
Its dimensions reveal the concept to be bigger than the current Maxima in every direction but height, with that visual impression further entrenched by a floating roof design that combines with a high waistline to give a coupe-like profile. There are also sharp creases in the bodywork that visually break up the space between the rear set of 21-inch alloys and the tapered greenhouse. The shape is further punctuated by the V-shaped grille and distinctly Nissan boomerang-shaped lights that lend a face to this distinctly Japanese design that was penned in California and honed back in Japan. The sharp and simple cabin is characterized by a high-contrast palette with quilted leather and metallic trim.
Nissan recalling 13k Versa Note hatchbacks
Wed, 31 Jul 2013Nissan is recalling 13,000 of its new 2014 Versa Note hatchbacks due to an issue with various bolts used to assemble the vehicle. Considering the Versa Note was only recently put on sale, this news must be driving Nissan nuts (we couldn't resist), but presumably the lion's share of these vehicles are still at dealerships.
According to a report from The Detroit News, there are two separate issues. The first has to do with the latches for the rear seats, which include bolts that may not be strong enough to keep the seats upright in the event of a crash. The second relates to the bolts that attach the body to the undercarriage. Apparently they may not have been tightened properly, and in rare cases may be missing altogether. No injuries or accidents have been reported from either issue.
Owners are being told to report to dealers for the fixes, with notifications coming in mid-August.