2010 Nissan Murano Le Awd on 2040-cars

Auto blog

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.

Nissan prices limited-edition 2014 GT-R Track Edition from $115,710*

Nissan has released its pricing for the model-year 2014 GT-R, including the new Track Edition of Godzilla. The 2014 Nissan GT-R Premium will now command an MSRP of $99,590, while the Black Edition will go for $109,300 and the new Track Edition will ask $115,710 (*not including a $1,000 destination and handling charge for all models).
Nissan calls the GT-R Track Edition its most exclusive model, which makes sense as it will be limited to just 150 examples for the US market. The competition-ready Track Edition gets Bilstein DampTronic shocks and revised spring rates; all chosen after more development work by Nissan engineers at the Nürburgring. (Good work, if you can get it.) A carbon fiber rear spoiler and six-spoke black wheels come with the package, as do blue-trimmed, high-grip front seats inside. To save weight, the car's rear seats have been deleted in this model.
Continue down below to read Nissan's press release, or have a gander at the (quite large) gallery of 2014 Nissan GT-R images.