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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

2015 Nissan GT-R updated with new lights, more refined ride

The Nismo version of Nissan's high-tech supercar may be getting most of the headlines today, but we shouldn't forget that the car on which it's based, the garden-variety GT-R, has been significantly updated for 2015, as well.
What Nissan engineers focused on for the new model year was making the GT-R a more well-rounded GT car. That means dialing some more compliance into the car's very firm suspension for a more comfortable ride, as well as lightening up the steering at low speeds to make urban maneuvering easier. The braking calibration has also been changed to be more linear and smooth when slowing from normal, everyday speeds. Does this mean the GT-R has gone soft? We'll reserve judgment until we drive it, but Nissan claims the new refinements giving the car "multi-dimensional performance."
The GT-R also gets new lighting technology for 2015, including multi-LED headlights that lend the car a new light signature at night, and the LED taillight rings are now complete circles instead of rings of dots. The headlights are also now controlled by an Adaptive Front Lighting System, which sounds similar to other systems that aim light where the car is being turned, but Nissan's system adjusts the angle of the lights depending on vehicle speed - at higher speeds the lights are angled to project their illumination further.