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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Nissan to bring Friend-Me concept to Shanghai

Nissan's got a big ol' show planned for its immersive space at the 2013 Shanghai Motor Show where visitors will see, touch, hear and smell the Nissan world. Sitting among 20 offerings that include the GT-R, Quest, Murano and Teana will be the Friend-Me concept (click image above to enlarge), the first show car created with "key input" by Chinese designers at Nissan Design China in Beijing. Its USP is "Four seats, one mind connectivity" that promotes information sharing among all the occupants.
The Friend-Me has the "vibrant, young" Chinese demographic in mind, our guess being Nissan thinks there's no reason to stop the digital sharing just because you're sitting in a car. We'll find out on April 20 exactly what's being exchanged in the Friend-Me. Until then, there's a press release below with a little more info.

NHTSA opens investigation into Nissan's handling of airbag recall

In March of 2014, Nissan recalled eight models among its Nissan and Infiniti brands, totaling more than one million vehicles, over faulty occupant classification system software controlling the passenger airbag. The company discovered a variety of factors that would interfere with the system's ability to detect an adult passenger in the shotgun seat, resulting in an illuminated warning on on the dashboard and the passenger airbag not deploying in an accident. Yet 124 complaints submitted to the National Highway Traffic Safety Administration since the recall allege that the dealer-installed fix hasn't actually fixed the problem; some consumers say the problem persists after multiple trips to the dealer. The Detroit News reports that NHTSA is opening an investigation into the matter to determine whether a new recall is needed. The occupant sensor has been a bugbear for Nissan over the past couple of years; a much smaller recall for the issue in 2013 covered five of the eight vehicles that were recalled in 2014, and that earlier recall also continued to generate complaints after the issue had supposedly been fixed. At the same time, the company learned that in two instances there was another twist, where the dashboard warning wasn't illuminated but the passenger airbag still didn't go off in an accident. Nissan isn't alone, though, with airbag recalls on a steep upswing across the industry even before the Takata debacle.