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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Nissan announces 5-year/100,000-mile bumper-to-bumper warranty for commercial vehicles

Nissan is a relative new-kid when it comes to the commercial van market in the US, with its commercial vehicles division only introducing the first NV vans in February 2011. But Nissan isn't letting its newcomer status keep it from challenging the established players in the segment. The company's latest shot over competitors' bows is announcing that, starting for the 2014 model year, its NV Cargo, NV Passenger and NV200 Compact Cargo vans carry a best-in-class, five-year/100,000-mile bumper-to-bumper warranty. Their powertrain coverage also gets a 40,000-mile increase to five years/100,000 miles.
The new warranty is a huge leap over adversaries in the segment and should lure in some buyers looking for a longer term of coverage. The Mercedes-Benz Sprinter, Ram ProMaster, Ford Transit and Transit Connect all carry a three-year/36,000-mile bumper-to-bumper warranty. The Fords offer five years and 60,000 miles of powertrain coverage, while all of the others increase that to 100,000 miles. Until this announcement, Nissan had the standard thee years of coverage, as well.
The Japanese automaker is clearly hungry to grab a bigger piece of the commercial van pie. Its heavy-duty NV vans have a relatively small 5.3 percent market share in their segment as of May 2014, according to the company's figures, but the NV200 is doing better with a 19.4 percent share. The division as a whole is on the upswing, though, with sales up 88 percent so far in 2014. With just a few years under its belt, Nissan Commercial Vehicles seems unafraid to challenge the status quo in the segment. Let's see how buyers respond. Scroll down to read the full announcement about the new warranty.

The Scoot Quad is Nissan's small step toward EV car sharing

Halfway up Laguna Street, the panic set in. I might not make it up this hill. With my foot depressed all the way to the floor, I sucked in my stomach and started to pray. Yet again, I found myself in an unconventional way to get around on four wheels – but this time, I was on my own, and behind the wheel. Meet the Scoot Quad, aka Nissan New Mobility Concept, aka Renault Twizy. The many aliases reflect the path of descent from its development as a quirky French electric vehicle to its proliferation as a model for car sharing. The Quad resides in San Francisco as part of the Scoot fleet of shared electric vehicles and it's most certainly not for sale. As the line blurs between those who share cars for personal reasons and those who use them for business purposes, Scoot and Nissan came to an agreement in which a small number of New Mobility Concepts would join the Scoot fleet – which currently includes over 300 motorbikes. The added value of Scoot is the capacity for one-way rentals around the city, as well as a dedicated network of charging stations. "We think it's just the best way to get around the city for everyone," said Scoot fleet vice president Mike Waltman, explaining how 10 New Mobility Concepts made their way to San Francisco. Charging time is about four hours on a Level Two charger, made possible through Scoot's network of stations around the city. The one-plus-one Twizy has been in production since 2012 and on sale in certain overseas markets, but it's entirely new for the United States, and it wears the Nissan badge here – kind of. No major changes were made to the Twizy when it became the New Mobility Concept, and similarly none were made in its "transformation" to the Quad. It sports the same insectile shape and the rear profile of a top hat, as well as an identical powertrain: a 13-kilowatt motor that produces 17 horsepower, routed to the rear wheels through a single-speed automatic transmission. Charging time is about four hours on a Level Two charger, made possible through Scoot's network of stations around the city. Its top speed is 50 miles per hour, but Nissan installed a governor at 25 mph to conform to US low-speed vehicle requirements. New Scoot members are required to successfully pass an exam before beginning to use the service, so that was my first order of business. After spending about 35 minutes going through a series of informational videos on the Scoot app, as any new member would do, I was ready to ride Scoot motorcycles.