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Nissan reviving Pulsar name for Euro market

The Nissan Pulsar doesn't have what we'd consider a rich history in the US, other than on some models decades ago. However, the nameplate has been part of the Nissan lineup globally since 1978 and has proven popular in Asia and Australia. Now, the brand is teasing a five-door hatch to revive the name and hit European showrooms this fall.
The new Pulsar will be built at the company's recently renovated factory in Barcelona, Spain. It's not clear from the teaser whether this is the same model that is already sold in other parts of the world or a brand new vehicle. Although, Nissan says in the announcement that the car "has been designed to meet the specific demands of European car buyers."
With competitors like the Volkswagen Golf and Ford Focus, the European five-door hatch market is seriously competitive. It will be interesting to see if Nissan will have something special to bring to the table. Scroll down to read Nissan's full teaser about its latest hatchback in Europe.

Nissan poaches Ram CEO Fred Diaz

Nissan has announced that it has hired Fred Diaz as its new divisional vice president of sales and marketing. With the appointment, Diaz unexpected exits his post as president and CEO of Chrysler's Ram brand, a position he has held since 2009 when the brand was created as a separate entity from Dodge. He was also president and CEO of Chrysler de Mexico.
Nissan issued a press released - posted below - in which it says that Diaz's newly formed position will be responsible for the day-to-day operations of the brand in the US, including such facets as sales, marketing, parts and service, along with administrative matters. In addition, he will lead Nissan's light commercial vehicle and fleet division, likely a key attraction with his Ram background.
Chrysler has yet to name a replacement for Diaz.

Nissan raises base GT-R price to $101,770 for 2014

Nissan has announced a few pricing tweaks for the 2015 GT-R, one of which pushes the most basic variant past $100,000 for the first time. The 2014 cost of entry was $99,590, while the 2015 GT-R starts at $101,770.
The GT-R Black Edition, meanwhile, will demand $111,510, up from 2014's $109,300. The GT-R Track Edition retains the $115,710 asking price of the 2014 car. The price increases on the base and Black Edition come with some additional goodies that should soften the blow to pocketbooks, including a retuned suspension that promises a "more sophisticated ride," while LED headlights come standard. Bose Active Noise Cancellation has also been added to the 2015 GT-R, as has a new interior color option on the base model. For a full rundown of new goodies on the GT-R, check out our original post on the 2015 vintage.
Interestingly, the destination charge for the 2015 GT-R has climbed dramatically, from 2014's $1,000 to $1,595 for the latest car. We've reached out to Nissan to see why there was such a big increase, and will update as soon as we have an update.