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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

These EVs are the worst when it comes to depreciation

The Renault Fluence Z.E. tops the list of the worst depreciating cars according to a ranking compiled by Glass' Information Services, holding just 27.21 percent of its value after a year of ownership and 12,000 miles on the clock. Just as well that you can't buy the sedan anymore in either electric or ICE versions, since it was discontinued last year. This car took a particularly rough hit when Better Place declared bankrutpcy, since the electric Fluence was a specific fit for the aspirations of the battery-swapping company. The Citroen C-Zero hits the list at number four, the Nissan Leaf E at number five, both holding onto just a third of their value after a year. The C-Zero is a rebadged Mitsubishi i-MiEV, and if you bought one stock for the full UK on-the-road price of 26,766 pounds, you'd have a car worth 8,583.86 pounds twelve months later, according to Glass. We're not sure about the wording of the press release, though - it states that those three cars "lost more than three-quarters of their value." Yet the Fluence E Z.E. is the worst offender, and it doesn't dip below 25 percent of its original value. As with those electrics, the rest of the list is made up of aged or barebones ICE models, some of them touted elsewhere for their popularity. You can find the full list and the valuations in the press release below. ELECTRIC CARS AMONG WORST FIRST YEAR DEPRECIATORS Fluence, C-Zero and LEAF all lose more than three-quarters of their value 15/07/15 - Three electric cars are among the worst first year depreciators in a "Bottom 10" released by motor trade valuation market leaders Glass's. The Renault Fluence, Citroen C-Zero and Nissan LEAF E have all lost more than three-quarters of their value after covering 12,000 miles during the last 12 months. Rupert Pontin, head of valuations at Glass, said: "The motor trade and the used car buying public remain interested in electric cars but are still reticent to actually buy them in numbers – and these depreciation figures reflect that fact. "To be fair, these three EVs are among some of the least attractive on the market – the Fluence and C-Zero both have a 'last generation' feel while the LEAF E is on the bottom rung of the LEAF range – but their presence does reflect the fact that the EV sector remains sluggish." Other models in the list include the lowest-powered, entry level versions of some generally popular but aging models such as the Vauxhall Insignia and Renault Megane.

Nissan to build Golf-fighter in Spain

Nissan hasn't had a proper European entry in the ridiculously popular compact hatchback segment since it stopped offering its somewhat staid and uninspiring Almera (above) in 2006. According to Automotive News Europe, the new machine, which will not be called Almera, will be marketed against the Volkswagen Golf and Ford Focus - two extremely popular models in Europe. Production is slated to begin in July of 2014.
The new compact will be built in Barcelona, Spain, at the factory that currently builds the Pathfinder, Navara pickup and NV200 commercial van. An investment of $178 million will be made to assemble the compact car, and an additional $27 million will go to the plant to create more trucks and transmissions for electric vehicles.
The decision to invest in Spain comes after the automaker successfully renegotiated contracts with local unions. Similar talks are underway in France, where Nissan partner Renault is based, but as of yet no new agreements have been struck. Feel free to browse through the official press release below.