2014 Nissan Maxima on 2040-cars

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NISMO confirms hotter GT-R, return to Le Mans and more performance models [w/videos]

Nissan has made three announcements, all of which intend to sharpen the global significance and sales of its NISMO performance arm. Calling it "a new era for NISMO as its global performance car and motorsports brand," Carlos Ghosn cut the ribbon on the new, larger, nicer NISMO headquarters in Yokohama, Japan. For the first time since the division was founded in 1984, all of its employees are located in one place that was dubbed "a hothouse of passion and performance." Sign us up.
There, the team will start overhauling Nissan's entire range with NISMO models. The Juke NISMO is right around the corner for the US market, the second generation of the 370Z NISMO is coming for 2014, the first GT-R NISMO is being developed, and after that will come "a range of affordable performance Nissan models from small cars to flagship sports cars" - a new model every year. The expanded product line will mean that markets that haven't had access to NISMO's works will finally be able to buy them.
The last big news is that from now on NISMO will manage every one of Nissan's global motorsports programs, and its largest initiative will be prepping an entry for Le Mans in 2014. While Nissan has left the DeltaWing project, it hasn't walked away from experimental racers: the brand aims to have "a pioneering Nissan race car showcasing electric technology" ready in 15 months that shows "a new approach to innovation and excitement."

Nissan Juke-R pitted against Bugatti Veyron in brilliantly odd drag race

The Nissan Juke-R must've been a tough car to build a business case for, yet the madcap little crossover with the heart of a GT-R is now a production reality. Admittedly, we should probably assign some quotes around "production," since the vehicle is being built on a one-by-one on-demand basis at extraordinary cost - at an estimated price of well over $600,000, it has little in common with the already bonkers everyday Juke. We're just happy it exists at all.
With 545 horsepower, we also didn't figure it needed more power. But that apparently hasn't stopped the tuning community, which probably only had to adapt performance adders designed for the GT-R to the mechanically similar CUV. Thus, we end up with this mile-long drag race, which pits a Bugatti Veyron against a Juke-R prepared by an outfit called Shpilli Villi Engineering with a claimed 700 horsepower. That's still well down on horsepower versus the legendary quad-turbo supercar, but the much smaller Nissan also figures to be a lot lighter while boasting similar all-wheel-drive traction. We don't have much more information to go on other than this video, and it doesn't appear that both drivers necessarily got their best runs in, but it certainly makes for jaw-dropping watching. Check it out by scrolling below.

Nissan adds 500 jobs in Mississippi for Murano production [w/video]

Nissan is bolstering its workforce at its Canton, MS factory, adding 500 workers for this fall's production kickoff of the heavily redesigned Murano crossover.
"The addition of Murano to our portfolio, coupled with the continued growth and success of the Canton plant, will move us even closer to our goal to build more than 85 percent of the vehicles we sell in the US right here in North America," said senior vice president of manufacturing, supply chain management and purchasing for Nissan's North American ops, John Martin.
The Murano will eventually be exported to over 100 markets and will be built alongside the current Xterra, Frontier, Titan and Armada. The addition of 500 jobs to the Canton facility elevates its total workforce past 6,000 people.