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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Recharge Wrap-up: Honda releases "Green Dealer" Guide, Tesla's China president steps down

Honda has released its "Green Dealer" Guide to the public. The guide, which is used to outline ways for Honda and Acura dealerships to be more environmentally responsible can also help other businesses take the same steps to green up their practices, save energy and even save money in the process. The guide, which ranks dealers based on a points system, provides incentive to dealerships to implement the environmentally practices, but it also helps Honda assert itself as a leader for green business. Read more at Automotive News or in the press release below. Nissan Leaf owners in the UK love their car, and aren't looking back at their fossil-fueled past. According to a survey by Nissan, 93 percent use the EV as their main family vehicle. 89 percent report saving money driving, 64 percent prefer it to driving a conventionally powered car and 95 percent would recommend the car to a friend. Most said they wouldn't go back to a gas or diesel car. One owner even gave up his Aston Martin for a second Leaf so he and his wife wouldn't argue over who got to drive the EV to work each day. That's love. Read more at Next Green Car and at Hybrid Cars. Renault has outlined its future sustainable mobility plans, including two pieces of technology going into production cars soon. Renault will put a smaller, more efficient electric motor into production, as well as a three-cylinder dual-fuel gasoline/liquid petroleum gas engine. The HYDIVU prototype will help Renault research mild hybrid technology for light commercial vehicles. The VELUD project will look into making the last mile of urban deliveries more sustainable. Renault is also testing a two-cylinder, two-stroke diesel engine for small vehicle platforms. Read more in the press release below. Tesla's China president has resigned. Veronica Wu had been in charge of the company's operations in China for the past nine months, and with her leaving the company, Tom Zhu will step into the role. Jochen Siebert of Shanghai-based JSC Automotive Consulting says that, "Tesla counts on China as one of their main drivers of growth after California, and it might have been more difficult than they thought." Tesla states it is still "confident in the Chinese market," where it has sold the Model S since April. Read more at Bloomberg.

Nissan quietly, quickly installing more CHAdeMO stations

Nissan Leaf electric-vehicle sales continue to grow. And the number of US fast-charging stations that the Leaf can use are growing, well, faster. As it should be. Nissan has made good on its early-2013 vow to help ensure that the number of CHAdeMO stations in the US tripled by mid-2014, with Atlanta, San Francisco, Los Angeles and Dallas emerging as the most prevalent US markets, Green Car Reports says. In fact, the number of such stations, which can charge a Leaf to 80-percent battery capacity in about a half hour, has jumped to 633 from about 160 as of January 2013. About 180 are at Nissan dealerships, and that number should continue to surge since Nissan plans to aggressively add fast-charging stations through next March. Nissan spokesman Brian Brockman, in an e-mail to AutoblogGreen, confirmed those numbers and added that companies such as NRG, through its eVgo program, are also adding fast chargers throughout the country. The continued increase is good news for drivers of the Mitsubishi i (okay, we admit, there are not that many of them out there) and future drivers of the Kia Soul EV, as both of the models are CHAdeMO-compatible. Granted, the US has nothing on Europe, where the number of CHAdeMO stations has jumped to more than 1,000 from about 600 stations early last year. Nissan expects the continent to have about 1,800 fast-charging stations by year end. Still, the number of US CHAdeMO stations dwarfs the number of Tesla Motors' Supercharger stations, which total about 100.