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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

2013 Nissan Pathfinder: March 2013

Over the past few months, we've talked a lot about how our long-term 2013 Nissan Pathfinder functions as a daily-driver, long-hauler and all-weather warrior. And so far, it's earning high praise from most of us for being a well-rounded, pleasant vehicle in these regards. But the vast majority of people who actually go out and buy a Pathfinder will do so because of its people-and-stuff-carrying abilities. Nissan specifically engineered the new Pathfinder to be a softer, more widely appealing crossover than the sort of rugged SUV that it was before, and in doing so, the company is hoping its new CUV will find homes in the garages of many American families.
We needed to get some family impressions of the new Pathfinder, and fast.
Thing is, many of us Autobloggers live the kid-free life - at least that's true of most of us in the Detroit area where the Pathfinder currently resides. We have no doubts that the Pathfinder will get a proper family road trip workout from west coast editor Michael Harley after it shuffles over to the left side of the country, and it might also do a jaunt to North Carolina this summer with executive editor Chris Paukert and his family before it leaves the area, but in the meantime, we needed to get some family impressions of the new Pathfinder, and fast.

Chevy Volt has worst sales month since August 2011, Nissan Leaf also down

January is traditionally a time when new car shoppers take a break. For the last few years, if we isolate our focus to just the first two major plug-in cars in the US market, we see that the first month of the year was lower – often dramatically lower – than the 11 that followed. So, when you see the Chevy Volt dropped and Nissan Leaf sales figures for January 2015, don't be too surprised. The Volt sold only 542 units last month, that model's lowest since August 2011. That also represents a 41 percent drop from January 2014, and it reinforces the thought that if anyone out there is interested in a new Volt, they're going to be waiting for the new model to drop later this year. While we do expect sales to climb in February and into spring, we won't be surprised if the general Volt trend remains quiet until the second-generation arrives. On the Leaf side of the ledger, January's low sales numbers were still about twice as high as the Volt's – the Leaf sold 1,070 units last month, the lowest since February 2013 – but it did break a streak for the Japanese automaker. Usually, each month represents at least an increase over the same month a year ago, but that wasn't the case this time. In January 2014, Nissan sold 1,252 Leafs. Still, Brendan Jones, Nissan's director of electric vehicle sales and infrastructure, issued an upbeat statement: "We saw a significant increase in demand in December from Nissan Leaf customers looking to take advantage of federal and state incentives at the end of the tax year, which pulled some sales ahead. We're confident that EV sales will continue to rise over time due to increasing emission regulations and other reasons for purchase of EVs such as lower operating costs, reducing dependence on foreign energy sources, environmental concerns and a great driving experience." The numbers will tell us soon enough. News Source: General Motors, Nissan Green Chevrolet Nissan Electric Hybrid ev sales brendan jones