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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan's Cummins tie-up bears first fruit with Frontier Diesel Runner concept

The 2014 Chicago Auto Show is proving to be a surprisingly big show for alternative fuels. The Chevrolet Silverado HD pickups are getting a compressed natural gas option and the refreshed BMW X3 is receiving a diesel engine, as is the German automaker's 7 Series. You can add one more oil burner to the mix, at least in concept form: Nissan has released its Frontier Diesel Runner Powered by Cummins with a 2.8-liter, four-cylinder turbodiesel engine and an eight-speed automatic transmission from ZF.
While Nissan calls the Cummins-powered Frontier a concept, it's really just a Frontier DesertRunner 4x2 with a diesel engine replacing the standard 4.0-liter V6, and it's meant to gauge consumer interest for a diesel option in the next-generation Frontier. Nissan has clearly noticed that Chevrolet will be offering a diesel in its new Colorado and wants to see how buyers will react to a mid-size alt-fuel pickup from a Japanese brand.
Exterior modifications to the concept are minor. To show off the engine, there is a transparent hood insert and the pickup has been painted in a two-tone finish of high-gloss red and matte silver edged in carbon fiber trim. The interior gets the same combo of red, silver and carbon fiber to match the outside.

Nissan Leaf battery cells put through torture test, live to charge again

One minor chink in the armor of the Tesla Model S is that a small number have caught fire, once their battery packs were penetrated. Nissan Leaf drivers, however, might just be able to weather such an event without an ensuing CarBQ. Our evidence for such a claim? A video that has surfaced of cells from a Leaf pack undergoing a battery of torture tests (pun somewhat-ashamedly intended). Shared by folks at the Hybrid Auto Center in Las Vegas – who offer for sale, among other things, used Leaf lithium battery modules – the footage shows salvaged cells being brutally assaulted with a screwdriver, and later, a propane torch. Granted, these tests are not the same thing as flinging a piece of metal into a working pack at 70 miles per hour, but they do claim to show that a puncture does not always equal a fire. Oh, and don't try this at home. When pierced through by the flat head tool, there is no explosion or eruption of flame. Instead, a rather modest wisp of smoke shyly emerges as the electrolyte next to the shorted area of the fully-charged foil pouch reacts with the influx of oxygen. Again and again, the blade descends, until the cell is riddled with holes. No fire. Amazingly, when connected with a voltmeter afterward there are still plenty of signs of life, and when it is charged and discharged (off-camera), it reportedly suffers only a slight loss of charge capacity. The video goes on to show another cell attacked with open flame with similar results. While the demonstration is, perhaps, somewhat crude, the message it sends is loud and clear: lithium batteries can be safe and rather robust, despite some freak accidents. Scroll below to watch the short presentation for yourself. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.