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Nissan GT-R convertible offered in three flavors from NCE

Newport Convertible Engineering, the Southern California company that can't keep its top on, has revealed on its website that it is now producing three different droptop versions of the Nissan GT-R Convertible. It's just another page in its work with high-end offerings like the new Range Rover and the Jaguar XJ. NCE owner Al Zadeh tells Autoblog that the superfast speedster came about during a trip to Abu Dhabi, when clients of his that collectively owned ten GT-Rs said they wanted him to engineer a convertible. They didn't want to see pictures, though, "They wanted to touch it and see it," he said.
So he built a convertible with a traditional, unadorned soft tonneau cover (the white one in our gallery) and another with hard tonneau cover fitted with roll hoops and a low-rise dual cowl (the blue one). When the clients saw it, "They said they wanted something more glamorous," Zadeh said. So he came up with the black version above with a hard tonneau cover and can't-miss-it cowling that, frankly, looks pretty good to us in that color and with those wheels.
Clients satisfied, the order books have opened for other GT-R owners around the world. The most restrained version runs $29,500 to build, the other two retail for $49,000, and all of them require a donor GT-R and eight weeks to finish. With facilities in SoCal, Europe and the Middle East, you won't even have to send your Godzilla too far away if this is the look you've decided it just has to have.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan to bring Friend-Me concept to Shanghai

Nissan's got a big ol' show planned for its immersive space at the 2013 Shanghai Motor Show where visitors will see, touch, hear and smell the Nissan world. Sitting among 20 offerings that include the GT-R, Quest, Murano and Teana will be the Friend-Me concept (click image above to enlarge), the first show car created with "key input" by Chinese designers at Nissan Design China in Beijing. Its USP is "Four seats, one mind connectivity" that promotes information sharing among all the occupants.
The Friend-Me has the "vibrant, young" Chinese demographic in mind, our guess being Nissan thinks there's no reason to stop the digital sharing just because you're sitting in a car. We'll find out on April 20 exactly what's being exchanged in the Friend-Me. Until then, there's a press release below with a little more info.