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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan Leaf battery cells put through torture test, live to charge again

One minor chink in the armor of the Tesla Model S is that a small number have caught fire, once their battery packs were penetrated. Nissan Leaf drivers, however, might just be able to weather such an event without an ensuing CarBQ. Our evidence for such a claim? A video that has surfaced of cells from a Leaf pack undergoing a battery of torture tests (pun somewhat-ashamedly intended). Shared by folks at the Hybrid Auto Center in Las Vegas – who offer for sale, among other things, used Leaf lithium battery modules – the footage shows salvaged cells being brutally assaulted with a screwdriver, and later, a propane torch. Granted, these tests are not the same thing as flinging a piece of metal into a working pack at 70 miles per hour, but they do claim to show that a puncture does not always equal a fire. Oh, and don't try this at home. When pierced through by the flat head tool, there is no explosion or eruption of flame. Instead, a rather modest wisp of smoke shyly emerges as the electrolyte next to the shorted area of the fully-charged foil pouch reacts with the influx of oxygen. Again and again, the blade descends, until the cell is riddled with holes. No fire. Amazingly, when connected with a voltmeter afterward there are still plenty of signs of life, and when it is charged and discharged (off-camera), it reportedly suffers only a slight loss of charge capacity. The video goes on to show another cell attacked with open flame with similar results. While the demonstration is, perhaps, somewhat crude, the message it sends is loud and clear: lithium batteries can be safe and rather robust, despite some freak accidents. Scroll below to watch the short presentation for yourself. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan gives us the business on the art of clay modeling

The team from The Dashboard recently stopped by the Nissan Technical Center in Japan for a look at what exactly goes into creating a full-scale clay model. While automakers have been using clay bucks for decades, designers and engineers are now combining computer renderings and hand-sculpted clay models to determine how a new vehicle will look in our world. Engineers use specially formulated clay kept warm in an oven to bring the body panels to life. They then coat the clay in a thin plastic film to add body color for the final look.
By the time everything is said and done, workers may have hundreds of hours in the model's creation. So, what happens when the company no longer needs the buck? They get scrapped. Someone comes in and dismantles the whole creation. We presume that action is set to the wailing tears of everyone who had a hand in building the model. Check out the video below for a closer look.