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Ghosn: 'We are getting there' on making Nissan Leaf profitable

After 19 months in a row of record sales in the US, the money picture for the Nissan Leaf is steadily improving. To date (well, until the end of September), Nissan has sold 63,944 Leaf EVs in the US and a total of around 140,000 globally. The company produces the electric vehicle in three countries: Japan, the UK and the US and has sold more standard passenger EVs than any other automaker. Add all that up and you get to an EV that is just about to be profitable. "We are getting into positive, which is good for this technology." – Carlos Ghosn At least, it is according to Carlos Ghosn, the CEO of Renault-Nissan, who spoke to reporters at that Paris Motor Show this week. "We are getting there [to Leaf profitability]," Ghosn told Automotive News. "Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car – we are getting into positive, which is good for this technology." Automakers are notoriously closemouthed when it comes to sharing specifics about the higher cost of alternative vehicle technologies compared to standard ICE vehicles. Still, statements like this – as well as a knowledge about how long it took Toyota to make money from the Prius and overall industry amortization – show that Nissan could well be sitting pretty when it comes to keeping EVs around for the long term. Given some of the other news we've heard recently, it's got to be nice to have some stability.

2014 Nissan GT-R squeaks in under $100k*, Murano CrossCabriolet priced, too

Another year, another price hike for the ridiculously awesome Nissan GT-R. When the GT-R was introduced for the 2008 model year, it had a starting price of $69,850, increasing steadily each year up to $96,820 for 2013, and now Nissan has announced that the 2014 GT-R will have a base sticker price of $99,590 (*not including the destination charge, which has not been announced yet).
More than just a simple price hike, the 2014 GT-R gets some upgrades, continuing the model's other longstanding tradition - continuous improvement. While there has been no increase in power, Nissan says the 545-horsepower, twin-turbo V6 now has better response in its mid- and upper-rpm ranges. Nissan has also improved the car's handling, giving it different shock absorbers, springs and a reworked front anti-roll bar, along with "increased body rigidity," though it doesn't specify how the latter is accomplished. The changes are said to lower the coupe's center of gravity and further improve its (already spectacular) handling. A few styling tweaks include the addition of a Premium Interior Package offering hand-stitched red leather seats, a color pattern for the steering wheel on the $109,300 GT-R Black Edition and an engraved aluminum plate showing the owner who built their car's engine.
Along with the announcement of the 2014 GT-R, Nissan also released details for the 2014 Murano CrossCabriolet. The big - but not surprising - news is that Nissan has lowered the price of its slow-selling crossover convertible to $41,995, representing a price drop of just over $2,500. Aside from price, model year changes include two new exterior colors and redesigned 20-inch wheels.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.