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Infiniti electric crossover will mark a milestone at Detroit Auto Show

In November, it was announced that both Nissan and Infiniti will display EV concepts at the 2019 North American International Auto Show in Detroit, taking place in January. Previously, it wasn't made clear what kind of vehicles they would be, but Infiniti stated today that its Detroit concept will be an electric crossover. Both the Nissan and Infiniti concepts will continue the design direction shown by Infiniti's Q Inspiration concept, and later next year, there will be stylistically similar cars shown at the Tokyo Motor Show in October. The luxury brand has released the above teaser photo of the crossover, depicting sharp headlights and a lit grille outline surrounding the badging. We can also see large wheels and tires and sizeable, defined wheel arches. Future Infinitis will be electrified from 2021 on, featuring either serial hybrid tech or full electric drivetrains. Serial hybrid refers to using Nissan's e-power technology, which relies on range extender engines instead of a large combustion engine (such as Infiniti's lauded VC-Turbo). The Detroit Auto Show is also a significant event for Infiniti, as the brand and its first car, the grille-less Q45 luxury sedan, was first displayed 30 years ago at the 1989 NAIAS. "Thirty years ago, as a 24-year-old designer in the audience, I saw the birth of Infiniti in person and am proud to be part of the journey of creating iconic luxury automobiles," said Nissan's senior vice president for global design, Alfonso Albaisa. Meanwhile, Infiniti's November 2018 sales were the best November numbers in the brand's history. "The concept car we will show in Detroit is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand," said Karim Habib, Infiniti's design director. Earlier, Albaisa echoed his statements, telling us how electrification can inspire the brand's future design thanks to the battery packs' size development, saying: "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more." Related Video:

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

New world record set with 507 EVs in parade [w/video] *UPDATE

Let's be honest, with more and more electric vehicles out in the world, it's getting easier to bring more and more of them together in one spot. Still, the work that goes into convincing over 500 EV owners to show up at one place at one time should be rewarded. And, in the case of the San Francisco Bay Leafs and Electric Auto Association Silicon Valley Chapter efforts yesterday as part of this year's National Drive Electric Week celebrations in in Cupertino, CA, the reward is a new Guinness World Record for the most electric vehicles in a parade. The number? 507 pure EVs gathered (sorry, plug-in hybrids). Recent similar records were set with now-small-looking events that had 305 cars or 431 EVs. The most recent target that the groups were trying to beat was a record originally set at the WAVE rally in Stuttgart, Germany earlier this year, where organizers also claimed to have 507 EVs. Plug In America (PIA) now says that the Stuttgart number was actually 481, giving California a 26-vehicle lead. The most unusual EV at the event was Stella, the solar-powered EV that is touring the world. PIA says that this four-person EV "can produce twice as much energy as it needs in a day," so it should feel right at home in the Golden State. *UPDATE: A previous version of this article said that the parade was organized directly by PIA. We have corrected the error. We've also added a video from Nissan about the parade below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NEW GUINNESS WORLD RECORD FOR NUMBER OF EVS IN A PARADE SET TODAY DURING NATIONAL DRIVE ELECTRIC WEEK IN CUPERTINO World Record set with 507 EVs, beating previous record by 26 CUPERTINO, Calif., Sept. 20, 2014-Philip Robertson, a judge with GUINNESS WORLD RECORDS®, today pronounced a new world record for most electric vehicles in a parade: 507. The record-breaking EV procession took place at the National Drive Electric Week event in Cupertino, Calif. Every vehicle was zero-emission, all-electric. No hybrid-electrics were allowed. 399 Panoramic view taken by Bruce Southwick. Stuttgart, Germany held the previous world record for a 481-EV parade in May 2014. "Congratulations on helping to drive the future of automotive technology," Robertson said upon presenting the Guinness certificate to a cheering crowd of thousands.