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Fiat contemplating sub-brand to compete with Dacia, Datsun

You can add Fiat to the admittedly short list of automakers considering a low-cost brand to rival Dacia. The inexpensive Eastern European brand from Renault-Nissan has performed on the balance sheet like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen recently said it will make a decision this year on a budget line for the Chinese market. With the euthanasia of Lancia and plans to move the Fiat brand upmarket, company CEO Sergio Marchionne wonders aloud to Automotive News Europe whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."

Nissan does its best Google Glass impression with 3E headgear [w/video]

The jury may still be out on whether it'll be legal to drive with Google Glass on your nose, but that doesn't mean automakers are going to sit around waiting to see which way the wind blows in one jurisdiction or another. Mercedes-Benz, for example, is already working on ways to integrate its infotainment system into Google Glass, but Nissan is taking things a step further by developing its own wearable tech.
The device is called Nissan 3E, and we don't have much information to go on at this point - just a couple of images, a terse press release and the highly stylized (and rather painful-looking) video below. The Japanese automaker lists internet connectivity and communication as the primary features. But we'd have to assume that, if an automaker is developing it, the device would have some relevance to, you know... driving.
The possibilities are endless, extending from turn-by-turn directions and track information to vehicle metrics and intuitive control of the car's auxiliary controls. We'll have to wait until we get to Tokyo to find out more, but between this and the smartwatch concept it revealed in Frankfurt, Nissan seems to be on a bit of a gadget streak lately.

World's Strongest Man champion pulls a dozen Nissan Note hatchbacks to set record

On December 1, Zydrunas Savickas, a five-time World's Strongest Man champion, pulled 12 Nissan Notes (the equivalent to our Versa Note) weighing 28,530 pounds over 16.4 feet in 32.9 seconds. The feat, performed in Lithuania at the end of the country's Car of the Year test camp, was enough to secure him the Guinness world record for "Most Cars Pulled By One Man."
"Once I got into my stride pulling the 12 Nissan Notes, [it] was fine," Savickas said after the pull. "Obviously, a big thank you to Nissan for helping me set the record and making it all happen."
"We at Nissan like setting records and are always aiming high," said Taina Erkkilä, Communication Director of Nissan Nordic Europe. "Today we are delighted to have been able to help Zydrunas set another world record and see so many people turn out to support him."