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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Watch Nissan prank unsuspecting test drivers with GT Academy

Nissan's reality show/motorsports program, GT Academy, is set to return to Spike TV for its fourth season on Friday, and in anticipation, the Nismo team has issued a new video that gives some of its fans a taste of the racing lifestyle.
It all starts innocently enough, with fans test-driving a 2015 Nissan 370Z Nismo, only to have a sudden stop quickly transforms things into something a bit more exuberant and special. We won't spoil the details, so take a look at the video for yourself, and then head into Comments and let us know what you think.
GT Academy will air on Spike TV, Friday nights at 11:30 PM Eastern.

Nissan considering 200-mile Leaf to take on Chevy Bolt?

With 30,200 units sold, the Nissan Leaf posted its best year ever in the US in 2014. However, Nissan needs to keep looking over its shoulder because the Chevrolet Bolt Concept from the 2015 Detroit Auto Show clearly has success EV in its sights. Chevy claims that for roughly the same price (after incentives) as a Leaf, the future Bolt could offer a 200-mile range. Although, evidence continues to mount that the Japanese brand is hard at work on its next-gen electric hatchback capable of significantly longer driving distances. According to TheDetroitBureau.com, the next Leaf will reportedly debut in about two years and will be offered in a high-output version with 200 miles or more of range. It will all be possible thanks to new lithium-ion batteries with lower weight and higher power density. If accurate, the changes would more than double the model's current EPA-estimated 84-mile range and put the hatchback on sale at roughly the same time as the Bolt's debut, if it happens. "We want to be competitive," said Nissan CEO Carlos Ghosn to TheDetroitBureau.com during the Detroit Auto Show. "It may have even more range." In another speech, he also predicted that the company's EVs would become even more affordable. The statements are hardly a surprise from the company boss. Ghosn is a big proponent of electric power over other zero-emissions alternatives because it is cheaper overall, among other reasons. The latest speculation about battery innovations from the next Leaf actually echoes earlier leaks about the car. Ghosn suggested during a Japanese TV interview that the range could double for the new generation, and an unnamed engineer believed that 250 miles of driving was at least possible. Featured Gallery 2013 Nissan Leaf View 55 Photos News Source: TheDetroitBureau.comImage Credit: Nissan Green Nissan Technology Hatchback Electric Chevy Bolt