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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep
Thu, 06 Feb 2014The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.
Ghosn predicts autonomous cars on the roads by 2018, if laws allow
Thu, 05 Jun 2014Things appear to be going well inside Nissan's autonomous vehicle development program. Until now, the automaker believed that self-driving cars would be ready for major markets like the US by 2020. However, Renault-Nissan CEO Carlos Ghosn is now speeding up that prediction to 2018 in some places, assuming that local laws are ready to accept the computer-controlled vehicles.
"The problem isn't technology, it's legislation, and the whole question of responsibility that goes with these cars moving around," said Ghosn in a speech in France recorded by Reuters. He predicted that the first sales could begin in France, Japan and the US by 2018 and expand elsewhere in 2020.
The alliance has been among the forefront of automakers working on self-driving cars. Nissan has an autonomous Leaf (pictured above) test car that is licensed to drive on Japanese roads. Renault showed off an version of its Zoe EV earlier this year called the Next Two, that could pilot itself at speeds up to 18 miles per hour, and that the company predicted would be ready by 2020.
Nissan to build Golf-fighter in Spain
Thu, 07 Feb 2013Nissan hasn't had a proper European entry in the ridiculously popular compact hatchback segment since it stopped offering its somewhat staid and uninspiring Almera (above) in 2006. According to Automotive News Europe, the new machine, which will not be called Almera, will be marketed against the Volkswagen Golf and Ford Focus - two extremely popular models in Europe. Production is slated to begin in July of 2014.
The new compact will be built in Barcelona, Spain, at the factory that currently builds the Pathfinder, Navara pickup and NV200 commercial van. An investment of $178 million will be made to assemble the compact car, and an additional $27 million will go to the plant to create more trucks and transmissions for electric vehicles.
The decision to invest in Spain comes after the automaker successfully renegotiated contracts with local unions. Similar talks are underway in France, where Nissan partner Renault is based, but as of yet no new agreements have been struck. Feel free to browse through the official press release below.