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UAW calls on US State Department to help with Nissan plant

The United Auto Workers is calling for reinforcements in its ongoing battle with Nissan at the manufacturer's Canton, MS factory, where the Altima, Armada, Titan and NV (and eventually, the next Murano) are built. The union has been attempting to organize the employees at the factory for several years, but it's been largely unsuccessful.
Now, Reuters is reporting that the UAW is teaming with the IndustriALL Global Union and requesting intervention by the US State Department, with both groups accusing Nissan of using "threats, intimidation and fear" to keep the 5,600 workers at the facility from organizing. The two unions say this violates the guidelines of the Organization for Economic Cooperation and Development, an international organization dedicated to stimulating economic growth.
The UAW and IndustriALL are asking the State Department's National Contact Point to serve as mediator with Nissan, to make sure things play out fairly. Speaking to Reuters, though, there's at least one Michigan-based labor adviser that's skeptical of the move.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan Kicks concept debuts in Sao Paulo [w/videos]

The Sao Paulo Motor Show only comes around once every other year, and Nissan - an automaker deeply vested in the Latin American market - isn't missing out on the opportunity to showcase a new crossover concept.
Called the Kicks concept, the crossover seems to slot in size-wise in between the Juke and the Rogue. Nissan isn't saying much about it, though, aside from its having drawn its inspiration from Brazil with a "satin titanium" finish and bright orange trim - the former taking its cues from Sao Paulo and the latter from Rio.
While emphasizing its Brazilian character, Nissan also stresses that the concept's creation was "a product of global collaboration." So while it isn't saying anything about production feasibility, it is seemingly suggesting that if it were put into production - and as we stated previously, we think it just might - it could stand to be a global model and not confined strictly to South America.