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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

2013 Nissan Pathfinder: March 2013

Over the past few months, we've talked a lot about how our long-term 2013 Nissan Pathfinder functions as a daily-driver, long-hauler and all-weather warrior. And so far, it's earning high praise from most of us for being a well-rounded, pleasant vehicle in these regards. But the vast majority of people who actually go out and buy a Pathfinder will do so because of its people-and-stuff-carrying abilities. Nissan specifically engineered the new Pathfinder to be a softer, more widely appealing crossover than the sort of rugged SUV that it was before, and in doing so, the company is hoping its new CUV will find homes in the garages of many American families.
We needed to get some family impressions of the new Pathfinder, and fast.
Thing is, many of us Autobloggers live the kid-free life - at least that's true of most of us in the Detroit area where the Pathfinder currently resides. We have no doubts that the Pathfinder will get a proper family road trip workout from west coast editor Michael Harley after it shuffles over to the left side of the country, and it might also do a jaunt to North Carolina this summer with executive editor Chris Paukert and his family before it leaves the area, but in the meantime, we needed to get some family impressions of the new Pathfinder, and fast.

Nissan axing Pathfinder Hybrid from 2016 lineup

The Nissan lineup gets a little smaller for the 2016 model year, as the Pathfinder Hybrid is dropped from the range. With its debut in late 2013, the electrically assisted SUV is one of the company's more recent introductions. However, it never really caught on with the public. "The Pathfinder Hybrid is not available in the US for the 2016 model year. Our emphasis is on the 3.5-liter V6 Pathfinder that achieves a best-in-class 20-city and 27-highway fuel economy," Nissan North America product communications director Dan Bedore confirmed to Autoblog. "Nissan has no announcement on future hybrid gasoline-electric powertrain applications at this time." Nissan actually ended production of the Pathfinder Hybrid in January, and "the hybrid was never a big part of Pathfinder sales," Bedore said to Automotive News. For the price premium, the electrically assisted version that combined a supercharged 2.5-liter four-cylinder and a 20-horsepower electric motor was only rated three or four miles per gallon better in EPA combined ratings than with the V6. However, while the company doesn't outline individual sales of the two, powertrain variants, the SUV is performing well so far this year. Through June 2015, sales are up 4.9 percent with 41,938 units sold. The future for the Infiniti QX60 Hybrid, which is the Pathfinder's more luxurious sibling, doesn't look very bright either. "For the United States, while the QX60 Hybrid continues to be available at some retailers across the country, our production is currently focused on the QX60 3.5 model," Infiniti spokesperson Kyle Bazemore told Autoblog. However, the vehicle is still in production at the Smyrna, TN, factory for export to places like China and Mexico. According to Bazemore if demand happens to increase in the US, "we have the manufacturing ability to make them available." Overall, QX60 sales are also up 14 percent this year in the US.