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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Datsun debuts new seven-seat Go+ in Indonesia [w/video]

The Datsun name may have long since been replaced by Nissan, but the old brand is making a comeback - in certain markets, at least. Nissan relaunched the Datsun brand in July as its new budget brand for developing markets with the debut of the Go hatchback, and has now followed up with the addition of the larger Go+.
Set to be built in Indonesia at Nissan's plant in Purwakarta, the Go+ debuts today in the capital of Jakarta as the second model in the new Datsun lineup. The seven-passenger minivan features flexible seating in a compact form 13 feet long, powered by an unspecified 1.2-liter engine mated to a five-speed manual transmission.
Nissan isn't saying much else about the model, but hopes the new Datsun twins will account for half of its sales in Indonesia within three years. The low price target for both models - set to come in at less than 100 million rupiah ($8,700) - ought to help it get there. The lineup is then scheduled to reach other markets, starting with India, Russia and South Africa next year.

Nissan union wants French to stop meddling with Renault alliance

Nissan is getting some unexpected reinforcements in its ongoing battle with the French government over its involvement in Renault. Its Japanese union, which has traditionally been a very hands-off entity, issued harsh criticism for the French government's attempts to assert control over its alliance partner. According to Bloomberg, this is the first time in 16 years that Nissan's union has weighed on the company's affairs, and it's stating its position on the matter in no uncertain terms. The union called France's attempt at scoring double voting rights within Renault "unacceptable and against the intended spirit of the Alliance." "We support the numerous attempts of Nissan to engage with the French government to find a balanced and constructive solution that will benefit and strengthen the Alliance," the union said in a statement obtained by Reuters. It's unclear what impact the union speaking out will have on the current power struggle between Renault-Nissan CEO Carlos Ghosn (shown above) and the French government, but we doubt it'll contribute to any quicker of a conclusion. Related Video: News Source: Reuters, BloombergImage Credit: Itsuo Inouye / AP Government/Legal Nissan Renault France renault-nissan alliance