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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan To Buy Mitsubishi For $2.2B | Autoblog Minute

Nissan confirmed this week that it would take a controlling interest in troubled Japanese automaker Mitsubishi. Nissan will buy 34% of Mitsubishi for $2.2B. Mitsubishi Nissan Autoblog Minute Videos Original Video

Recharge Wrap-up: Tesla Model X 0-100 video, Nissan-Renault record EV sales

A video shows that a Tesla Model X can accelerate from 0-100 mph faster than a Model S P85D. DragTimes tested a Founders Edition Tesla Model X P90D with Ludicrous Mode, and found that it did 0-60 mph in 3.178 seconds, which is faster than Tesla's stated 3.2 seconds. The 0-100 mph happened in just 7.98 seconds, which is faster than the 8.3 seconds DragTimes clocked in Model S P85D using Insane Mode. Even more impressive is that the Model X used is a seven-seater with all the boxes ticked, which means that it's lugging a lot of extra weight on the drag strip. DragTimes says it intends to do more tests with other configurations of Tesla models – perhaps we'll get to see how two vehicles with Ludicrous Mode compare. See the video above, and read more at Teslarati. Nissan and Renault saw record sales of electric vehicles in 2015. The two automakers sold 84,754 battery-powered vehicles last year, a rise of 2.5 percent. Nissan Leaf and e-NV200 sales dropped by almost 10 percent, but Leaf sales are expected to improve with the next generation. The Alliance's EV sales, though, were boosted by Renault selling 45 percent more EVs in 2015. Government incentives in France are partially responsible for Renault's success. Since they began selling them, Renault and Nissan have sold 302,000 EVs worldwide by the end of 2015. Read more at Bloomberg Business. A study finds that E20 provides higher peak load capability and thermal efficiency than gasoline in reactivity-controlled compression ignition (RCCI) combustion. The dual-fuel combustion technique uses in-cylinder blending to optimize combustion. The study used E20 ethanol blend or gasoline blended with highway diesel or B20 biodiesel blend and compared the results. In addition to the load capacity and thermal efficiency benefits, E20 also produced fewer hydrocarbon emissions. Read more at Green Car Congress. Related Gallery Renault-Nissan Alliance at COP21 View 22 Photos News Source: Teslarati, YouTube: DragTimes, Bloomberg, Green Car Congress Green Nissan Tesla Renault Alternative Fuels Ethanol Green Automakers Electric Videos recharge wrapup