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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Renault to Nissan: Stop trying to contact our board members

TOKYO/PARIS — Renault told alliance partner Nissan to stop contacting the French company's directors ahead of a Thursday board meeting as the Japanese automaker tried to share evidence of wrongdoing by its ousted chairman, Carlos Ghosn, two sources said. Ever since Ghosn's Nov. 19 arrest in Japan, Renault and the French government, the automaker's biggest shareholder, have demanded to see the findings of a Nissan internal investigation that include allegations of financial misconduct by the 64-year-old executive. Ghosn was charged on Monday in Japan for failing to declare deferred income he had agreed to receive for the five years ending March 2015. While Nissan fired him as chairman days after his arrest, he remains chairman and CEO of its French partner. Renault's board meets on Dec. 13, and the findings of Nissan's investigation will be shared at the meeting where Ghosn's future could be also debated, one of the sources with knowledge of the matter said. The French firm told Nissan not to contact its directors ahead of the meeting, because such contact was outside the agreed channels for communication of the sensitive findings, the source said. Nissan offered last week to brief Renault's board about findings on what it considers proof of wrongdoing by Ghosn, said a second source who has knowledge of the matter but declined to be identified as it was confidential. But Renault advised Nissan to brief its lawyers instead, which led to a meeting between the Japanese firm's officials and Renault's legal teams early this week in Paris, the person said. The Japanese automaker later invited Thierry Bollore, who was named Renault's deputy CEO with the same powers as Ghosn a day after his arrest, as well as board members, to examine the contents of the findings, said the source. Bollore, though, told Nissan on Tuesday to "refrain from contacting the board," the source said. The exchange between Renault and Nissan is another example of the testy relationship between the two automakers, despite assurances by executives on both sides to preserve the alliance. The alliance, of which Ghosn has been the driving force, is widely seen as vital for the members' long-term survival. Board members invited to see the evidence included Martin Vial, who heads the French state shareholdings agency, interim Chairman Philippe Lagayette and independent director Patrick Thomas, the second source said. A Renault spokesperson declined to comment.

Recharge Wrap-up: Zero to debut 2015 lineup, Nissan extends New Mobility carsharing in Japan

Nissan is extending its carsharing service in Yokohama, Japan for another year. The service, called "Choimobi Yokohama," will use data gathered during its first year to make improvements going forward, including new payment options. The one-way service provides users zero-emission driving with Nissan's New Mobility Concept EVs. Nissan will scale back the number of vehicles from 70 to 50 for the second year. As of September 15, membership was at 10,651 users. Read more in the press release, below. In other Nissan news, the company has a new ad showcasing the benefit of the Leaf's available torque. The video depicts one of the fun parts of driving an EV, which is having 100 percent of the torque available from zero rpm, and shows a Leaf driver pulls away quickly from a stoplight in an impromptu drag race. The ad finishes by reminding Leaf drivers to "use your torque wisely." Watch it below. Analysts predict a booming EV charging infrastructure in South Korea. Government subsidies will encourage this rapid expansion, as the Ministry of Environment South Korea has a plan to fully fund level 2 chargers, plus the installation fee for DC chargers. The availability and shorter charging time of these stations are likely to help convince people to adopt EVs, as well. Analysts at Frost & Sullivan predict 90,000 charging stations around the country by 2020, as you can see in the press release below. Zero Motorcycles is set to debut its 2015 line of electric motorcycles. They will first be unveiled at Intermot in Cologne, Germany beginning September 30. The new all-electric models will then see their US launch at AIMExpo in Orlando, Florida beginning October 16. Zero Motorcycles VP of Global Marketing Scot Harden says, "We are confident that the new line will exceed expectations and look forward to seeing how the motorcycle world responds." Read more in the press release, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan Extends its Groundbreaking 'Choimobi Yokohama' Car Sharing Service for Another Year YOKOHAMA, Japan (September 19, 2014) - Nissan Motor Co., Ltd and the City of Yokohama revealed today that they will extend the one-year trial run of the first large-scale One-way Car Sharing Service in Japan, called "Choimobi Yokohama," for another year. The service, which kicked off on October 11, 2013, features Nissan's New Mobility Concept electric vehicles.