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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Why China will soon lead the electric vehicle market

China could be the world's largest electric vehicle market by 2020, thanks to significant government subsidies and the major drawbacks of owning an internal combustion model there. The country's populace registered 75,000 EVs in 2014, and sales figures in 2015 looked even better. In a new video, Renault-Nissan examines the trend and why it happened. Chinese cities heavily encourage buyers to go green through vehicle incentives, but they also make it a hassle to be a polluter. In some places, there's a lottery to limit vehicle registrations and alternating driving bans for even or odd license plate numbers. However, these limits don't apply to EVs, and the country's automakers have benefited from the regulations by introducing small, inexpensive electric models, albeit with sometimes hilarious styling. China's emissions regulations will get even tighter in the coming years. In fact, a Honda exec recently predicted the company wouldn't be able to sell any models there without some form of electric assistance by 2025. Get a better look at the country's electric push to clean up vehicle pollution in Renault-Nissan's video. Related Video:

Recharge Wrap-up: Tesla Model X 0-100 video, Nissan-Renault record EV sales

A video shows that a Tesla Model X can accelerate from 0-100 mph faster than a Model S P85D. DragTimes tested a Founders Edition Tesla Model X P90D with Ludicrous Mode, and found that it did 0-60 mph in 3.178 seconds, which is faster than Tesla's stated 3.2 seconds. The 0-100 mph happened in just 7.98 seconds, which is faster than the 8.3 seconds DragTimes clocked in Model S P85D using Insane Mode. Even more impressive is that the Model X used is a seven-seater with all the boxes ticked, which means that it's lugging a lot of extra weight on the drag strip. DragTimes says it intends to do more tests with other configurations of Tesla models – perhaps we'll get to see how two vehicles with Ludicrous Mode compare. See the video above, and read more at Teslarati. Nissan and Renault saw record sales of electric vehicles in 2015. The two automakers sold 84,754 battery-powered vehicles last year, a rise of 2.5 percent. Nissan Leaf and e-NV200 sales dropped by almost 10 percent, but Leaf sales are expected to improve with the next generation. The Alliance's EV sales, though, were boosted by Renault selling 45 percent more EVs in 2015. Government incentives in France are partially responsible for Renault's success. Since they began selling them, Renault and Nissan have sold 302,000 EVs worldwide by the end of 2015. Read more at Bloomberg Business. A study finds that E20 provides higher peak load capability and thermal efficiency than gasoline in reactivity-controlled compression ignition (RCCI) combustion. The dual-fuel combustion technique uses in-cylinder blending to optimize combustion. The study used E20 ethanol blend or gasoline blended with highway diesel or B20 biodiesel blend and compared the results. In addition to the load capacity and thermal efficiency benefits, E20 also produced fewer hydrocarbon emissions. Read more at Green Car Congress. Related Gallery Renault-Nissan Alliance at COP21 View 22 Photos News Source: Teslarati, YouTube: DragTimes, Bloomberg, Green Car Congress Green Nissan Tesla Renault Alternative Fuels Ethanol Green Automakers Electric Videos recharge wrapup