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Pretty scenery alert: Nissan Leaf drives up a volcano on Maui

Gravity taketh away but gravity giveth back, Nissan is trying to teach all of us. The Japanese automaker has posted a two-minute video about Maui resident Neil Wagner using his Nissan Leaf to catch the legendary sunrise over the volcano in Haleakala National Park. After climbing the more-than-10,000-foot elevation, the Leaf is shown having lost about 84 percent of its usable battery capacity. The finer point, though, is that electric vehicles have a regenerative braking system, meaning that the downhill ride and all of its switchbacks actually replenish battery capacity. Of course, the video didn't show exactly how much of that capacity was replenished, but the point is well-made, and with really cool scenery. Sales for the Leaf have already been strong this year. Through the first three months of the year, Nissan boosted sales 46 percent from 2013 numbers up to 5,184 units. This is after more than doubling sales last year to 22,610 units. And, for anyone curious, there are six publicly-accessible plug-in vehicle charging stations in Kahului and another eight in Lahaina, two of Maui's largest cities, according to the US Department of Energy. We're pretty sure that Mr. Wagner already knows that but we're going to take notes in case we need to make the sunrise drive one day. For now, we're going to check out Nissan's two-minute video below one more time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Renault-Nissan zero-emissions car sales whir past 100,000 [w/video]

The electric vehicle has gone gold at Renault-Nissan, clocking 100,000 sales in a three-year period that began with the first Nissan Leaf being sold in Silicon Valley, California in 2010. Since then, the Leaf has become the EV champion of the world, selling more than 71,000 units so far, the majority of those in the US. The 100,000th EV sold by the Alliance was also a Leaf and also sold in the US, but on the other side of the country, in Georgia.
By comparison, Renault has sold 30,000 electric vehicles since late 2011, looking after other segments of the EV market with the Kangoo Z.E., Zoe, Twizy and Fluence Z.E. The alliance estimates that its efforts have been driven 5.2 million ion-powered miles and saved 14 million gallons of oil since they appeared. For a bit of sobering context, the US averaged 18.83 million barrels of oil per day in 2011, which is almost 791 million gallons. Per day.
So we're getting there, albeit slowly. Quietly. There's a press release and a video below with more details on the achievement.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.