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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan Patrol attempts Guinness record with 170-ton cargo plane tow

Yesterday, Nissan teased us with a video showing a Patrol pulling up to a 170-ton cargo plane at an airport in the Middle East - we could only assume that the not-for-America sports utility vehicle would attempt to tow the jet.
Well, somebody leaked the official Nissan video, which indeed shows the Patrol successfully pulling the plane 30 meters for what reportedly is a Guinness world record. While Guinness hasn't confirmed the record on its website at time of writing, the 170-ton jet would be the heaviest plane ever towed by a production automobile. The video was taken down quickly, but another video shot by an observer at the event was posted for our enjoyment. We figured Nissan would move to repost the official video sooner rather than later, and it did.
The Patrol seems to have no problem towing 340,000 pounds, but let's just say it wasn't a quick ordeal. Check out the official and unofficial video of the tow below, as well as Nissan's teaser video. In a reversal of fortunes, we also threw in another, somewhat smaller but perhaps just as impressive vid, just for fun.

2013 Nissan Pathfinder: May 2013

Despite the snow-capped photos you see here, our long-term Pathfinder has been the subject of some proper pre-summer lovin' here in metro Detroit (we're working on a new gallery). Now that the warm weather has hit Michigan, many of our staffers have eagerly grabbed the keys to our big, brown Nissan for road trips all over the place. And the Pathfinder has indeed proven itself to be quite the worthy long-distance hauler, as editors John Neff and Seyth Miersma have already experienced.
This time around, a couple of our colleagues from AOL Autos put hundreds of miles on our trusty Nissan. And while everyone agrees that the Pathfinder is a solid vehicle for the task of road tripping, there are a couple of specific pros and cons that have been mentioned on several occasions.