Nissan Juke S Trim on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Titan Wounded Warrior project lands in time for Veteran's Day

We last featured the crowdsourced Project Titan pickup back in September, back when Nissan revealed that its big, bruising custom pickup would take to the wilds of Alaska with a pair of veterans from the Wounded Warrior Project at the wheel.
Now, their journey across the wilds has been fully revealed as part of a 22-minute short film. David Guzman and Kevin McMahon are the pilots of the brutish truck, and while the film is ostensibly focused on the journey and the challenges that come with it, the release of the video on Veterans Day (Remembrance Day or Armistice Day, depending on where you're from), gives some indication to the dominant theme of the story - recovery.
The two travel across Alaska in the Titan on different missions, working with both veterans and civilians afflicted with post-traumatic stress disorder, as well as supporters of the Wounded Warrior Project. From the avalanche-surviving photographer who's suffering from PTSD to an Air Force veteran who routinely takes recovering vets on fishing trips, the pair experience the many efforts at recovery and support throughout the course of the missions and their journey.

2013 Nissan Pathfinder: Wrap-Up [w/video]

Despite our tendency as enthusiasts to clamor for things like wagons and hot hatchbacks, it's hard to argue with the buying public's increasing demand for functional crossovers. In fact, the great SUV craze of the late-1990s has all but faded in favor of the easier-driving, better-packaged, more-efficient crossover. That's even true at the larger end of the market - just look at what happened when Ford redesigned its body-on-frame Explorer into a stylish and well-equipped CUV. And now look at the similar success Nissan has had in repurposing its rugged Pathfinder sport-ute as an appealing crossover.
But happily, we report the following line: out of every long-term vehicle Autoblog has ever tested, not a single one has been as in-demand as the 2013 Pathfinder Platinum you see here. After 13 months of solid use, we added 24,372 miles to the Pfinder's odometer - and that's without the vehicle ever leaving the hands of our Detroit-based team (sorry, West Coasters).
There's good reason for that high-demand usage, too. After spending a little over a year with our Mocha Stone tester (a color that earned this Nissan the nickname "Sweet Brown") we came to appreciate its vast versatility, comfort, all-weather prowess, and the way it absolutely ate up the miles on long trips. We drove it all over the United States, in all four seasons, filling it with our families, friends, and occasionally using its capacious cabin for sleeping on the road. Through good and bad, the Pathfinder was a trusty friend. But like any good friendship, that wasn't without a couple of fights.