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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Recharge Wrap-up: Tesla Model S in landslide, Plug'n Drive wants EVs

A woman and child survived a landslide in a Tesla Model S. The front of the car was severely damaged with the hood and front fascia badly crumpled. The rear hatch window glass caved in, but while the windshield was cracked, the safety glass held together. While in another vehicle, the occupants could have been crushed by the tree that landed on the car, the cabin structure of the Model S mostly withstood the pressure, saving the humans inside. It's not the typical situation most people think of when considering car safety, but it is a dramatic example of the protection the Model S offers. Read more and see the aftermath at Green Car Reports. The Renault-Nissan Alliance will provide 200 battery electric vehicles for the United Nation's COP21 climate conference in Paris. Together the cars will drive a combined 400,000 kilometers (about 248,550 miles) emissions-free. The cars - a fleet of Renault Zoes, Nissan Leafs and Nissan e-NV200s - will be used as shuttles for the conference attendees. The Alliance will set up a network of 90 chargers for the event, powered by low-carbon electricity. The residual emissions will be offset through a UN carbon offsetting program. Read more from Nissan, or at Green Car Congress. At the Queen's Park Electric Vehicle Day this week, the non-profit group Plug'n Drive called for Ontario to emphasize vehicle electrification. The group says that adding electric power to more cars, "can make a significant contribution to GHG emission reductions in Ontario, while at the same time benefitting the Ontario economy." GHG are, of course, greenhouse gases. According to the group, there are currently more than 12,140 EVs in Canada. Read more in the press release below. Plug'n Drive advocates for electrification of transportation as a key plank of Ontario's climate change action strategy First ever Electric Vehicle Day at Queen's Park demonstrates the benefits of electric vehicles TORONTO, ON, Oct. 26, 2015 /CNW/ - Plug'n Drive is hosting the first ever Queen's Park Electric Vehicle Day today at 11:00 a.m., providing MPPs from all parties, Ministers, public servants, stakeholders and the public the opportunity to test drive electric cars at all price points and to learn about the environmental and economic benefits of switching from gas to electric.