2013 Nissan Juke Sl on 2040-cars

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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nissan New Micra headed for Canadian showroom after Montreal reveal?

Fresh off news that Mitsubishi is bringing a sedan version of its Mirage, called the G4, to this month's Montreal Auto Show, we now believe that another small car will be debuting for our small-car-loving friends to the north. Word is that Nissan will be bringing its compact New Micra to the Canadian show, as well. Slotting in just below the Versa Note hatchback in terms of both size and price, the Montreal debut should be followed up with an on-sale date in short order.
We've been hearing rumors that the New Micra would end up in Canadian dealerships for some time. At every turn, however, we've also heard that the Franco-Japanese hatch is not intended for sale in the US, and nothing in this latest report from Autos.ca would seem to indicate otherwise. As Autoblog sources are quick to point out, Nissan already has one of the least-expensive offerings in the US, the $11,990 Versa Sedan, and the Japanese automaker just doesn't see room underneath it for another model. Sorry, Yank.

Nissan bringing GT-R LM Nismo to Le Mans in 2015 [w/videos]

The Nissan Zeod RC hybrid racecar is certainly cool with its pointy looks, we're excited to see it run, but it isn't built to win races so much as push boundaries. But we might not have too to wait long for one of the Japanese brand's vehicles to claim an overall victory at the 24 Hours of Le Mans, as well. The company is announcing the GT-R LM Nismo racecar with a two-car, full factory effort in the top LMP1 class of the 2015 FIA World Endurance Championship, including Le Mans.
Details about the new racer are almost nonexistent at the moment. The only glimpses that we have are its silhouette under a sheet (above) and the briefest peek at its quad circular taillights in one of the teaser videos. However, the team is making some big promises about the car. "We want to win in a very different way to that of our rivals. We won't be turning up in a vehicle, which is a basically another hybrid that looks like another Porsche, Audi or Toyota - they all look the same to me," said Nissan's Chief Planning Officer and Executive Vice President Andy Palmer in the official announcement. Mechanically, Nissan is revealing even less about the GT-R LM Nismo for now. We are just going to have to wait and find out.
The brand will be aiming for a win in the 24-hour race, but it won't come easy. Nissan will absolutely face stiff competition from the combined forces of Audi, Porsche and Toyota in the top LMP1 class. Scroll down to watch two teaser videos for the newest member of the GT-R family and read the full announcement.