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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Nissan's front-engined Le Mans car caught testing at COTA

As far as we can tell, not only is it true, it's wilder than we could have expected: not only does the Nissan LMP1 entry for Le Mans have its engine in the front, it apparently uses that combustion engine to power the front wheels while its KERS unit powers the rear wheels. Those rear wheels could be of smaller diameter than the front wheels, and total system horsepower for the racer "is a conservative 2,000 [hp]." And check out how far back that pilot is sitting. Let's start with what's been seen in person. A race team testing at the Circuit of the Americas caught the GT-R LM on track a few days ago, so Jalopnik schlepped out to the track the following day and took photos and video. There's a big ol' meaty front end where the twin-turbo Cosworth V6 lives, and that gives way to a trimmer back end. Mulsanne Corner, which has been following the car's development, figures the weight balance percentage is around 55- to 58-percent in the front through strategic placement of the KERS unit and radiators, putting it in the same division as proper mid-engined cars. A prop shaft runs from the KERS in front to the rear of the car. It's speculated that the rear wheels are smaller than the front wheels because of that narrower rear end. In some of the Jalopnik photos the rear wheels do look smaller, which could explain the complicated half-shaft and drop-gear arrangement thought to be housed back there. If all that is true this will already be the "radically different" car Nissan wanted to build. Yet there's more: Mulsanne Corner says the Nissan is targeting an ultra low drag setup, so there's a lot of talk about the car not having a rear wing, or only the hint of one, and Nissan plotting "mental" speed targets for the French track. Having the engine in front is what would offer more flexibility with the rear wing. There's a good chance we'll know what it looks like on February 1, during the Super Bowl. Nissan will air a 60-second spot, and the advance tweet with the tagline "We're Back" and a helmet promises something racey. There are more pics over at Jalopnik along with a brief video of it running at speed.

To survive in India, a diminished Nissan bets big on a small SUV

NEW DELHI — By any measure, Nissan has had a dreadful run in India. A push to revive its lower-end Datsun brand flopped, sales have slumped 60% over the past five years, and its sole plant in the country is operating way below capacity. But the amount of money and energy that Nissan — battered by scandal and expecting a record $4.5 billion annual operating loss worldwide — will spend to turn its fortunes around in India will hinge on the sales of one vehicle, its new Magnite compact SUV. The SUV may also determine how much heft Nissan will wield as it and alliance partner Renault thrash out their respective roles in the Indian market. Unveiled this month and due to be launched either late this year or early 2021, the Magnite will be Nissan's first new vehicle in India in two years. It's expected to have a 1.0-liter three-cylinder engine with 72 horsepower, and a turbocharged version of that engine making 100 horsepower. It will have features such as an 8-inch touchscreen, cruise control, and a 360-degree camera. Moreover, it will be just one of three Nissan-branded models in the market after two others were pulled in April when tougher emission rules kicked in. "Magnite will buy Nissan a couple of years to figure out a plan for India and the SUV's success will determine whether it invests more or scales down operations," said one source. A second source called the sport-utility vehicle Nissan's "last hope" to revive the brand in India. Japan's No. 2 automaker has, however, no plans to withdraw from India, where it has invested over $800 million, and discussions about strategy are ongoing, the sources said. They were not authorized to speak to media and declined to be identified. The Datsun brand is likely to be phased out as part of a global overhaul, they added. Nissan's only other models in India are three Datsun cars. Nissan said in a statement to Reuters it is committed to the Indian market and has a well-defined strategy for "a sustainable and profitable business". It declined to comment on sales goals for the Magnite.   Who will lead? Nissan's internal plans call for sales of 1,500 to 2,000 Magnites a month, the first source said — which if realized would exceed the average India monthly sales it achieved last business year with seven models. The SUV will be priced "aggressively," the sources said without elaborating.